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Assistant Director of Sales

HRI Hospitality
Hilton Richmond, United States, United Statesfull_timeVerifiedPosted 4 Aug 2026
💰 $115,000/yr($75,000/yr$115,000/yr)

About the role

250 rooms | 17,634 sq. ft. total event space across 13 meeting rooms


Amenities include: on-site restaurants (La Grotta, 1885 Café & Market), lobby bar (Gather & Hem), indoor pool, fitness center, EV charging, banquet & meeting support.


Located in the heart of Virginia’s capital in the historic Miller & Rhoads building, this hotel is just steps from the Richmond Convention Center and Virginia State Capitol. Blending historic charm with modern amenities, it provides an engaging downtown environment for hospitality professionals serving both business and leisure travelers.



Pay Range:

$75,000.00-$115,000.00The Associate Director of Sales is responsible for supporting the DOSM or DOS with the day to day leadership and management of the sales and catering team, to include overseeing and coordinating Marketing, Sales Managers, Catering Managers and Conference Service Managers. The Associate Director of Sales will coordinate a plan with the DOSM or DOS to implement, monitor and control sales strategies. The Associate Director of Sales is also responsible for meeting their assigned monthly sales goals.

JOB DESCRIPTION

Job Title: Associate Director of Sales                                                                                       

Departments: Sales and Marketing                             

Supervision Exercised: Sales and Marketing Department

Supervision Received: Director of Sales and Marketing or Director of Sales

JOB SUMMARY

The Associate Director of Sales is responsible for supporting the DOSM or DOS with the day to day leadership and management of the sales and catering team, to include overseeing and coordinating Marketing, Sales Managers, Catering Managers and Conference Service Managers.  The Associate Director of Sales will coordinate a plan with the DOSM or DOS to implement, monitor and control sales strategies.  The Associate Director of Sales is also responsible for meeting their assigned monthly sales goals.

MINIMUM REQUIREMENTS

Education

  • Bachelor’s Degree or equivalent industry experience

Experience

  • Minimum of 5+ years’ hotel sales experience required.
  • Experience in a similar size and quality hotel preferred

Skills and Knowledge

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation.

  • Must be able to read, write, an understand English
  • Excellent verbal and written communication skills including leading and participating in formal presentations.
  • Strong negotiation skills as well as the ability to cultivate leads, build relations, and close the deal
  • Strong organizational skills with the ability to handle multiple tasks in a fast-paced environment
  • Strong computer skills. Microsoft Office, Delphi, or other hotel sales system, and other programs as it pertains to this position
  • Strong knowledge of TravelClick products such as Demand 360, Rate 360, and A360
  • Strong knowledge of reading and understanding STR reports Excellent working knowledge of all sales department operations
  • Understanding of budgetary and fiscal responsibility to the department
  • Knowledge of all operational areas of the property
  • Ability to work as part of a team and train and motivate peers
  • Strong desire to deliver high quality of customer service
  • Detail oriented and organized as it pertains to accuracy and efficiency
  • Good personnel and management and organizational skills

JOB DUTIES

  • Assist DOSM or DOS with the day to day operation of sales team(s) to achieve budgeted revenues for current year, along with future year pre-booking goals as directed
  • Assists DOSM or DOS with hiring and training of all new employees in the Sales, Catering and Conference Services departments as directed
  • Ensure that all sales and administrative processes are in place and functioning effectively
  • Assist DOSM or DOS in establishing sales team policies and procedures relating to Sales, Revenue Management, and Reservations as directed
  • Be knowledgeable of the hotel’s top accounts
  • Accompany Sales Managers on outside sales appointments and “shadow” Sales Managers during telephone prospecting and solicitation calls
  • Assist DOSM or DOS in development and implementa

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Company

HRI Hospitality

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