Senior Social Creator

Job Title

Senior Social Creator

Job Description

Title: Senior Social Creator

About The Position | Major goals and objectives

The Senior Social Creator lives and breathes internet culture. They know what’s trending, what’s next, and how to translate it into thumb-stopping content that feels authentic to each platform. From TikTok to Instagram Reels, to YouTube these hands-on makers are quick, creative, and endlessly resourceful.  They can ideate and produce content at speed, while keeping a sharp eye on platform nuance and audience behavior.

This role is equal parts creator, and personality: someone who thrives behind the camera and in front of it. From TikTok to Instagram Reels, from lo-fi experiments to polished edits, they create content that sparks conversation, builds community, and keeps our brands culturally relevant.

You’ll work closely with the Executive Producer of Social, Creative Directors, Producers, and brand editors to create authentic, culture-forward content that makes Studio at People Inc. and our Lifestyle advertisers stand out in the social space.

This role blends creativity, speed, and craft. One day you may be storyboarding a TikTok trend, the next you’re editing a Reel, capturing lo-fi video on set, or packaging assets for cross-platform delivery.

Hybrid 3x a week- New York 

In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

 

About The Team: | The Team and/or Brand.

Studio at People Inc. is the creative engine powering branded content for some of the world’s most iconic brands. We produce at the intersection of editorial credibility, cultural fluency, and creative innovation. The production team is the backbone of this operation, turning bold creative into polished, authentic work that delivers impact for clients and audiences.

About The Positions Contributions:

Weight % Accountabilities, Actions, and Expected Measurable Results

 

Creative Concepting & Execution

 

• Concept, capture, and edit social-first video and photo content for TikTok, Instagram, YouTube Shorts, and emerging platforms. 

• Design templates, formats, and repeatable frameworks for stories, reels, and shorts that keep content consistent and scalable.

• Experiment with new formats, editing techniques, and platform tools to keep content fresh.

• Serve as on-screen talent when required, experimenting with new trends, POV videos, and behind-the-scenes storytelling.

• Package deliverables with platform specs in mind to ensure quality and consistency.
   

Trendspotting & Innovation

• Monitor and identify social trends, competitor moves, and platform innovations, turning insights into creative concepts.

• Push bold, experimental ideas into execution that drive shares and repeat viewing.

• Foster a culture of curiosity and experimentation across the team that pushes creativity forward.

 

Collaboration & Partnerships

• Collaborate with editorial partners and studio teams to ensure content is brand-safe, editorially credible, and culturally relevant.

• Liaise with external creators to develop content for People Inc. brands and advertiser brands.

• Assist in briefing external creators and support social-first shoots with planning, storyboards, and shot lists.

• Ensure creators and production teams deliver content that feels authentic and modern, not forced or overly commercial.

• All other duties as assigned.

 

The Role’s Minimum Qualifications and Job Requirements

Education:

• Bachelor’s degree in Marketing, Advertising, related field, or equivalent training and/or experience.

Experience:

• 4+ years of experience creating social-first content for brands or self.

• Hands-on expertise in photography, motion, editing and graphics.

• Strong video and photo capture and editing skills (TikTok, Reels, Shorts).

• Comfort working with lo-fi, quick-turn content as well as polished edits.

• Familiarity with platform editing tools like CapCut as well as Adobe and similar editing tools.