Key Account Executive - Bristol & South Wales

DIAGEO CONTEXT  
Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. 

Diageo has built a strong platform for growth – through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range. The company’s strong local business units are well positioned to win in increasingly competitive and fast-paced environments. Diageo’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference. 

Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be the best. They give each other the freedom to succeed and value each other. Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants employees to live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be. 

More about Diageo is available at its web site: https://www.diageo.com/ 

ROLE DIMENSIONS  

The role of the Key Account Executive is to own and lead the commercial agenda and Diageo performance within the given geographic area. Leading some of the top performing and potential outlets directly where the primary objective is to deliver distribution and secure pouring agreements for the full Diageo portfolio.  As the area lead, the AE is responsible for coordinating extraordinary activation to be delivered by a dedicated Activation Specialist for their area.  Our AEs direct the activity within their area and play a leadership role across the area team. 

TOP ACCOUNTABILITIES 

• Coordinator of performance across the region collaborating with sales executive, quality executive, activation specialist roles 

• Secure distribution & pouring agreements across circa 150 outlets for the full Diageo portfolio