Sr. Analyst, Data & Analytics

Business Overview 

If you are looking for a people-first organization that can offer you the career you crave, UM is your home. We are the destination of choice for the world’s best talent, where every individual is empowered to unleash their limitless potential and do the best work of their careers.  

We are always searching for passionate team members who love media and live and breathe our core values of Curiosity, Courage, and Community. We seek out those who aren’t afraid to ask the tough questions, are excited to explore the nuances, and are hungry for personal growth and continuous learning. People who thrive at UM are collaborators by nature who pursue diverse perspectives because they understand that true innovation is driven by inclusivity. As a people-first agency, we provide the information, tools and technology, career development, and empowerment our people need to realize their potential and achieve their career ambitions.   

A global media network within the IPG Mediabrands family, UM operates in over 100 countries, with 3,000+ people innovating on a roster of powerful brands and our client campaigns have been recognized by the industry’s most competitive global showcases like Cannes Lions, Festival of Media Global, and WARC.   

As a result of our people-first commitment, UM has been celebrated as a FORTUNE Best Workplace in Advertising & Marketing in the US, a Campaign Best Place to Work in EMEA, a Campaign Asia Diverse & Inclusive Workplace in APAC, a top 3 agency in LATAM by The Effies, and ranked the number one agency in both Canada and MENAT by RECMA. 

Position Overview

We are looking for you - dynamic, best-in-class talent - to join the Initiative team as a Senior Analyst, Client Solutions, Analytics. The Senior Analyst will have responsibility for campaign performance metrics as well as overall business process and network ecosystem data as it relates to defining, designing, and interpreting campaign results. The Senior Analyst will help clients track and measure campaign performances as well as develop reporting and recommendations for optimization. This role is focused on our pharmaceutical clients!

Responsibilities

• Provide meaningful insights for internal stakeholders as well as clients regarding areas such as brand health, cross-channel synergy, paid/owned/earned media, and consumer behavior
• Manipulation and analysis of large datasets from multiple sources, including proprietary agency analytics platform
• Summarizing advertising measurements such as reach and frequency, engagement rate, viewability, and fraud
• Accurately evaluate the effectiveness and performance of paid campaign advertising
• Develop and maintain dashboards, including the creation of charts or other visualizations through Tableau or other Business Intelligence platforms to illustrate campaign performance
• Coordinate between different teams, including Advertising Operations, Digital Partnerships, Paid Search and Paid Social teams for campaign trafficking and quality assurance
• Review media plans and placement taxonomy throughout the year especially during planning season
• Build strong relationships with vendors we work with, collect custom report data monthly and ensure partners follow the templates provided for processing
• Support development of KPIs and campaign goals as part of the measurement framework

Required Skills and Experience

• Strong background in digital analytics, understands the media landscape and reporting tools (DCM, Search Ads 360, Facebook Reporting, IAS, Innovid, Prisma, Google Analytics, Tableau, Datorama, Crossix, or Brand Study)
• Experience with data management, ETL process, using tools including SQ, Python, R, and/or Knime
• Familiar with site and floodlight tagging, UTM setup and QA to troubleshoot issues
• Proficient in Microsoft suite of products particularly PowerPoint and Excel, including advanced knowledge of pivot tables and complex formulas
• UM does not require candidates to have a college degree

Desired Skills and Experience

• 2+ years of experience in analytics function or related field
• Strong team player, ability to collaborate across teams to produce insights for reporting and client deliverables
• Strong interpersonal, written, and verbal communication skills
• Ability to help teams build and deliver impactful presentations to clients and internal teams
• Attention to detail and strong organizational skills, ability to manage multiple projects and workstreams
• Flexible and adaptable to changing client requests; experience working with clients
• Enjoys problem solving and finding solutions t