Sr. Brand Manager, Ensure
AbbottAbout the role
JOB DESCRIPTION:
Job Title
Sr. Brand Manager, Ensure (Delivery) – Columbus, OH
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help get the nutrients they need to live their healthiest life.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
Career development with an international company where you can grow the career you dream of.
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
The Sr. Brand Manager position works out of our Columbus, OH location in the Nutrition Division.
The Sr. Brand Manager will lead and direct all marketing activities for Ensure Nutritional Drinks with primary responsibility for its retail delivery. Responsible for Ensure’s short and long-term retail distribution, trade & national promotion strategy and execution. This includes general business management, influencing sales negotiations and leading commercialization of innovations to achieve financial commitments and marketing objectives. Closely partners with retail sales, shopper, category, finance, supply and analytics teams. Directs and supervises a team of 2 to 3 Brand Managers.
What You’ll Work On
Define Ensure’s retail strategic pillars, develop integrated marketing plans in partnership with other brand leads and deliver strong execution in the marketplace that will result in accelerated share and sustainable profit growth.
Track and understand financial, consumption, pricing, program/promotion, budget and supply performance and drivers; Demonstrate ability to adjust plans based on market dynamics and agile business management to meet quarterly and annual goals.
Identify risks, opportunities and define and align leadership to actionable gap solves.
Establish and direct advertising, goods & promotion (AP&G) and gross-to-net (GtN) budgets that align with brand goals and the organization’s financial objectives.
Drive salesforce effectiveness through integrated planning, national sales mtgs and operational excellence
Build continuous learning plans for consumer, shopper, competitive, category and industry insights to create winning strategies that positively impact brand growth.
Lead retail brand team on work assignments and tasks, provide direction and manage timeline milestones to achieve KPIs and desired objectives.
Set vision and clear goals for the cross functional teams related to category and shopper insights, distribution and plan-o-grams, national and retail promotions, retail media, supply & demand operations and business forecasting to drive Ensure growth.
Coach and develop the members of the brand team; participate in t
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