Associate Manager, Commercial Marketing - Spirits RTD Innovation

Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

 

 

Associate Manager, Commercial Marketing - Spirits RTD Innovation  

 

The following position is open in Illinois, United States.

What makes this a great opportunity?

• Organizational Impact: Lead the development and deployment of national marketing programs and assets for our RTD portfolio, ultimately driving business performance in the marketplace. 
• National Purview: Opportunity to work with RTD stakeholders across national and regional teams to build successful tools leveraged in market. 
• Process Improvement: Opportunity to assist in the creation of marketing tools and processes that will help the organization work efficiently and effectively. 
• Strategy Development: Develop commercially viable strategic BTL programs for on and off premise that drive growth for RTD brands. Lead commercial tool development that is strategically sound and improves our marketing execution. 
• Complex Problem-Solving: Evolve and prioritize marketing program and asset development while further influencing improvement and change in the BSI organization. 
• Innovation Influence: Provide commercial thought leadership in early stage RTD portfolio development to influence BSI’s RTD ambitions. 
• Leadership Exposure: Regular communication with and presentation to Commercial Marketing, RTD NA Marketing, RTD Innovation, and RTD Leadership teams. 
• Stakeholder Management: Positioned to influence and interact closely with key business functions (RTD Brand & NA Marketing, RTD Innovation, Regional Marketing, US Sales, National Accounts, eCommerce, Finance, Supply Chain) providing clear visibility to how broader groups need to work together effectively on key brand categories

Role Responsibilities

• Ownership of the following for RTD Portfolio: 
  • Integration of national commercial realities throughout RTD Innovation development, launch planning, and overall brand commercialization process. 
  • National Marketing Program and Asset Development for BSI’s Spirits RTD Portfolio across all channels of trade in the US Market. This is inclusive of the following: Promotional Programming (i.e. Sweepstakes), POS, Value-Added Packs, Print-on-Demand Templates, Experiential/Sampling Footprints & Activation Guides, Event Templates and eCommerce Digital assets. 
  • Own Merchandising and Display Standards for key programs for our RTD Portfolio. 
  • Develop and deploy Program Selling Tools (i.e. Program Sell Sheets) to aid in key customer sell-in by our commercial sales team. 
  • Develop and own content for US Brand Toolkits to aid in communicating our brand experience plans to our commercial sales teams, distributor partners and customers. 
  • Ensure linkage of Marketing plans to Commercial Sales programs (Big Bets, Focus Calendar, KPI Program, National Incentive parameters). 
  • Manage multiple agencies and vendor partners to develop and execute programs and assets. 

Qualifications

• 4-5 years of experience in Marketing or Field Marketing, preferably with Brand, Regional and Commercial Sales connectivity 
• Bachelor’s degree in Business Management or Marketing (Masters preferred); MBA preferred 
• Industry experience in Consumer Brand Experience or AlcBev is strongly preferred 
• Proven track record of: 
  • Agency management 
  • Ability to develop marketing programs and assets 
  • Ability to work cross functionally and manage through others, including managing up 
  • Strong deadline management skills – meeting or delivering ahead of schedule 
  • Strategic thinking - able to confidently articulate ideas and present out of the box thinking to large groups 
  • Budget management 
  • Attention to detail

At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected b