Jobs and Careers

Associate Director of Content (Onsite, Nashville)

United Statesfull_timeVerifiedPosted 18 Sept 2025

💰 $148,600/yr($118,880/yr – $148,600/yr)

About the role

Main Areas of Focus: Social Media Strategy, Content Development, Brand Storytelling, Digital EngagementLocation: Onsite in Franklin, TNEligibility: At this time, we are only considering candidates who are eligible to work in the United States without the need for company sponsorship now or in the future. JOB HIGHLIGHTYou’ll develop and execute a cutting-edge content strategy across social media and digital platforms, driving engagement, brand awareness, and audience growth. Your work will shape how we connect with our community and inspire them to take action. JOB SUMMARYReporting to the VP of Marketing & Partnerships, you’ll lead the charge in developing, optimizing, and executing content strategies across all major social channels. This role is hands-on, requiring a mix of strategic vision, creativity, and content creation skills to help grow and strengthen the brand. You’ll work closely with internal creative teams, marketing strategists, and external partners to ensure content is engaging, on-brand, and aligned with broader business goals. You will own the social media content calendar, oversee content production, and develop engaging campaigns that captivate and inspire our audience. As a key digital voice of the brand, you’ll ensure our storytelling remains fresh, dynamic, and responsive to cultural and industry trends. YOU’LL BE RESPONSIBLE FOR…● Developing and executing a social-first content strategy that drives engagement and strengthens brand presence across platforms.● Owning and managing the content calendar, ensuring consistency, timeliness, and alignment with larger marketing goals.● Creating compelling content—including social posts, short-form videos, captions, and graphics—that connects with and inspires our audience.● Innovating with emerging platforms and content formats to test new ways to engage and grow our audience.● Overseeing regular publishing and community engagement, ensuring we maintain an authentic, active, and responsive brand voice.● Collaborating with creative and marketing teams to produce high-performing, cross-platform content, including campaigns, partnerships, and influencer collaborations.● Tracking and analyzing content performance, providing insights and recommendations to optimize future content strategies.● Staying ahead of social media trends, tools, and best practices, ensuring our brand remains innovative and relevant.● Leveraging AI and generative tools to streamline content workflows and enhance creative production. YOU MUST HAVE● 7+ years of marketing experience● 5+ years of experience in social media strategy, content strategy, or digital marketing.● Proven experience managing and growing social channels (Instagram, YouTube, LinkedIn, TikTok, Twitter/X, etc.) for a brand or organization.● Exceptional writing and storytelling skills with a keen ability to craft engaging and persuasive content.● A deep understanding of social media analytics, including engagement rates, impressions, audience insights, and A/B testing.● Experience with content creation tools such as Canva, Adobe Creative Suite, and social media management platforms.● A data-driven mindset, with the ability to balance creativity with performance insights.● Strong organizational skills, with the ability to manage multiple content streams and deadlines simultaneously.● A proactive approach to trends and innovation, constantly seeking new ways to enhance brand storytelling. IT’S AN ADDED PLUS IF YOU HAVE…● Experience working in mission-driven organizations, nonprofits, or social impact brands.● A background in video editing, motion graphics, or photography for social media.● Familiarity with paid social strategies and influencer partnerships.● Knowledge of SEO best practices. YOU’LL BE SUCCESSFUL IF…You’re obsessed with engagementYou’re passionate about connecting with audiences and crafting content that drives shares, comments, and interactions. You’re a social media nativeYou have your finger on the pulse of digital culture and know what works on social platforms. You thrive in fast-paced environments and know how to jump on trends while staying true to the brand. You love storytellingYou know how to craft compelling narratives that build brand love and inspire action. You’re highly organized and adaptableYou can j