Sr. Director Product Marketing

About Reputation

Reputation has changed the way companies improve their customer experience through feedback. Based in Silicon Valley and founded in 2013, Reputation is the global leader in reputation experience management. With its SaaS platform, Reputation technology has managed tens of millions of consumer reviews and consumer interactions across hundreds of thousands of online points of presence for global companies spanning nearly every industry vertical. 

Reputation was ranked for the second year in a row in G2’s Top 100 Best Software list for 2022 as a part of its annual Best Software Awards. Recently, Reputation was named to the Forrester Wave For Customer Feedback management platforms and was recognized by Forrester as one of the most significant social suite vendors. Additionally, Gartner named Reputation to the 2021 Gartner Magic Quadrant for Voice of the Customer. 

Why work at Reputation?

• Reputation reached over $100m in Annual Recurring Revenue (ARR) in 2022 and continues to grow worldwide.

• We've raised over $200 million in funding from A-list venture capital firms such as Bessemer Venture Partner and Kleiner Perkins, including $150 million in equity financing from Marlin Equity Partners in January 2022. 

• Reputation is trusted by more than 250 partners, including Google, Facebook, Salesforce, J.D. Power, Amazon and Web.com.

• Our industry leading platform has been recognized by Forrester and Gartner as a vendor of choice in Voice of the Customer, Customer Feedback Management, and Social Suites research reports.

• The platform is used by 10+ major automotive OEMs and 16,000 auto dealerships, more than 250 healthcare systems, and over 100 leading property management firms.

• Our executive management team is committed to building a performance-based culture where excellence is rewarded and careers are developed.

• Who thrives at Reputation? Managers who embody a player-coach mentality. Employees who value teamwork and cross-functional collaboration. People who emphasize perseverance and hustle over quick wins and luck.

• Our Mission: We exist to forge relationships between companies and communities.

Reputation is seeking a Sr. Director of Product Marketing to lead the strategy and execution of product marketing initiatives that drive market penetration, competitive advantage, and revenue growth. This role will be responsible for defining product positioning, developing go-to-market strategies, and optimizing pricing to maximize market impact. You will oversee market research, competitive analysis, and customer insights to ensure our products are effectively differentiated and aligned with customer needs.

As a strategic leader, you will partner closely with Product Management, Sales, and broader Marketing teams to translate business objectives into structured product marketing plans. You will also lead a high-performing team, guiding them in developing compelling messaging, sales enablement tools, and launch strategies that drive product adoption and success in the marketplace.

Key Responsibilities:

• Define and execute product marketing strategies that establish and enhance Reputation’s market positioning, competitive differentiation, and revenue growth.

• Oversee the development of go-to-market plans, working cross-functionally to ensure seamless product launches, adoption, and sustained market impact.

• Lead market research efforts to identify customer needs, industry trends, and competitive movements, translating insights into actionable strategies.

• Develop and refine pricing strategies based on market data, competitive analysis, and customer value to optimize market share and profitability.

• Drive messaging and positioning strategies that clearly articulate product value across multiple industries, customer personas, and segments.

• Align closely with Product Management to influence product roadmap decisions based on market insights, customer feedback, and business objectives.

• Partner with Sales leadership to develop enablement tools, including sales decks, competitive battle cards, case studies, and training programs that drive revenue growth.

• Oversee the creation of marketing assets such as product videos, webinars, blogs, and whitepapers to support demand generation and brand awareness.

• Monitor and report on key product marketing metrics, measuring the success of initiat