Senior Social Paid Specialist

About SAMY

We weren't built to follow, we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
Instagram | TikTok | Culture page

Role Mission

Lead the planning, execution, and optimisation of paid social campaigns that drive both brand and business outcomes across the full marketing funnel. The role combines hands-on campaign management with strategic thinking, using data and audience insights to optimise investment, generate actionable recommendations, and support client growth.

Requirements

Key responsibilities

• Develop, execute, and optimise paid social strategies across the full marketing funnel, from awareness to consideration, traffic, and conversion.

• Manage end-to-end paid social campaigns across platforms including Meta, TikTok, LinkedIn, X, Pinterest and other relevant channels.

• Translate business objectives into effective paid media strategies, ensuring investment is allocated efficiently to maximise results.

• Analyse campaign performance and transform data into clear, actionable insights and strategic recommendations for clients.

• Monitor KPIs, identify optimisation opportunities, and proactively improve campaign performance through testing and experimentation.

• Collaborate with Strategy, Client Services, Creative and Analytics teams to deliver integrated media solutions.

• Support new business opportunities by contributing to paid media pitches, media plans, and strategic recommendations.

• Apply audience and market insights, including social listening outputs, to strengthen campaign planning and optimisation.

• Manage large campaign budgets with strong attention to detail, forecasting, pacing and budget control.

• Stay up to date with platform developments, industry trends and emerging best practices in paid social advertising.

Skills & experience

• 2–4 years of paid social experience, preferably in an agency.

• Experience managing campaigns across the full marketing funnel (awareness, consideration, traffic and conversion).

• Comfortable managing medium to large campaign budgets.

• Experience supporting client presentations or new business pitches is a plus.

• Strong knowledge of Meta Ads Manager and TikTok Ads Manager.

• Experience with other platforms (e.g. LinkedIn or Google Ads) is a plus.

• Familiarity with social listening tools (e.g. Brandwatch, Talkwalker, Meltwater or similar).

• Strong analytical skills with the ability to turn data into actionable insights.

• Analytical and detail-oriented.

• Strong planning and organisational skills.

• Excellent communication and presentation abilities.

• Proactive, collaborative and client-focused.

Benefits

• Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.

• Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.

• Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.

• Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.

• Health insurance 20% discount (Cigna)

• Wellhub membership (registration fee and Online Plan). Any additional plans or upgrades are at the employee’s expense.

• Flexible retribution (COBEE)

• Sponsored physiotherapy, mindfulness, and fitness courses