Director of Growth Strategist

Are you looking for a friendly, fast-paced workplace with an emphasis on helping customers and empowering team members? Snap Finance is a thriving leader in the financial services industry, and our team members are the foundation of our success. Snap knows that happy, empowered, and engaged team members are essential to innovation and business success- and our approach is working. Come join us!

Job Description

The individual is an insight-driven storyteller who combines creativity with analytical skills to craft compelling narratives from data. They have a strong passion for direct-to-consumer (D2C) marketing, particularly within the financial sector, and possess a keen understanding of audience engagement and product success. They excel in fast-paced environments and are adept at managing multiple priorities. An influential leader, they effectively lead through persuasion and deliver impactful programs critical to Snap's growth. They are also a collaborative team player, thriving in cross-functional settings.

In their role, they will serve as the primary strategy leader for Snap's digital, paid, and lifecycle business teams, utilizing insights to shape strategic agendas that promote business growth. Their responsibilities include synthesizing research to provide actionable business recommendations, supporting high-priority operations, and driving continuous improvement initiatives. They will manage cross-functional campaigns, assess their performance, and contribute innovative ideas to enhance D2C efforts. Additionally, they will collaborate with the Marketing Analytics team to optimize various marketing channels and develop a prioritization framework for campaign optimization.

Who You Are...

• Insight-Driven Storyteller: A creative and analytical thinker who can craft compelling stories from data.
• Passionate Advocate for direct-to-consumer marketing: Deeply passionate about D2C marketing interactions with a keen understanding of how to engage audiences and drive product success in the financial space.
• Proactive Problem Solver: Thrives in fast-paced environments, with a proven ability to manage multiple priorities.
• Influential Leader: A strong communicator who can lead through influence, delivering persuasive presentations, especially in areas critical to Snap’s growth.
• Collaborative Team Player: Enjoys working on cross-functional teams with multiple stakeholders.

The Job...

• Play a pivotal role as the primary strategy leader for the Snap digital, paid, and lifecycle business teams.
• Leverage data-driven insights to shape strategic agenda to drive business growth.
• Synthesize research/data to formulate data-driven business recommendations, ensuring a forward-thinking and adaptive approach.
• Support business teams on high-priority business operations topics, especially identifying target segments.
• Drive continuous improvement through targeted initiatives.
• Identify and manage cross-functional campaigns and improve operational efficiency.
• Observe active campaigns, assess metrics and performance, and provide reports on campaign success, offering suggestions for improvement.
• Contribute new ideas and inject creativity into D2C initiatives, including test-and-learn opportunities.
• Collaborate with the Marketing Analytics team to optimize the performance of each marketing channel, including web, paid media, email, SMS, direct mail, mobile and others
• Develop a prioritization framework for campaign optimization

You...

• Bachelor’s degree. Advanced degree a plus
• 7+ years’ experience in marketing with a strong focus on customer journeys, campaign strategy, implementation, and optimization of D2C experiences.
• Fintech or financial services experience a plus
• Excellent oral and written communication skills and an ability to influence others.
• Comfort presenting in front of senior leadership.
• Ability to use data in the measurement and reporting of campaign effectiveness.
• Experience with credit bureau data a plus

Why You’ll Love It Here…

• Generous paid time off
• Competitive medical, dental & vision coverage
• 401K with company match
• Company-paid life insurance
• Company-paid short-term and long-term disability
• Legal coverage and other supplemental options
• Pet insurance
• A value-based culture where growth opportunities are endless

More…

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