Associate Director, Professional Marketing – Dermatology

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The Associate Director (AD) for RINVOQ AD (atopic dermatitis) will be responsible for key strategic initiatives for the brand including the annual strategic and tactical planning, competitive preparedness and field response, ad board planning and execution, and brand support for the Digital Lab to ensure the successful positioning to drive brand performance. The AD will coordinate across both internal and external stakeholders to enable an integrated and successful go-to-market strategy to address the evolving competitive landscape and unique dynamics in the Dermatology market. Strategic elements of the role will include everything from deep understanding of customer insights through engagement strategies to marketing tactics. Partnering across functional teams and Immunology franchise, both US and International, will be critical to ensure successful implementation of tactics to drive the RINVOQ AD business.

This individual will report to the Director of HCP Marketing, RINVOQ AD.

Job Description – The responsibilities of this role are listed below but may shift based on business needs.

• SP2 and Tactical Plan Partnership – This individual will support the development of the annual strategic and tactical planning process for RINVOQ AD, including the synthesis of market research insights and complex clinical data that informs innovative tactical execution.
• Customer Engagement – This individual will serve as the liaison between the Strategic Marketing team and brand team to lead the process to gain customer insights via consultancy, ad boards, and at key Congresses via CBICs.
• Sales Force Engagement – This individual will partner closely with the sales force and sales training to develop comprehensive and effective tools that will ensure successful competitive positioning of RINVOQ across strategic fronts, key stakeholders and patient types (MD/Dos & Advanced Practice Practitioners).
• Execution of Professional Tactics – This person will execute, in partnership with the agency and MRL partners, professional tactics to support competitive education and response for the field team (i.e., ISA development, response handling, competitive workshops and field preparedness).
• Strategic Communication and Performance Updates – This individual will support ongoing or ad hoc performance updates to internal leadership (i.e., earning call process, ELT support) in partnership with the RINVOQ leadership team.
• Finance – This individual will oversee the budget for personal and non-personal promotion items related to internal and external agency costs. 

Qualifications

• Bachelor’s degree in marketing or related field required
• Pharmaceutical marketing experience
• Proven ability to complete work on time with excellence
• Positive attitude and proven ability to build strong relationships with peers, cross-functional and agency partners to enable higher performance
• Excellent communication (oral, written, and presentation) and interpersonal skills
• Strong planning and organization skills, attention to detail, execution, and accountability
• Familiarity with Veeva and MR approval process
• Budget management experience

Preferred:

• 6+ years of relevant brand marketing experience
• Prior experience in Professional pharmaceutical marketing
• Strategic and tactical planning experience
• Prior experience growing mature brands and/or in customer-facing activities
• MBA or other advanced degree

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this postingbased on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location