Marketing Campaign Manager

Overview

We are looking for a strategic and self-directed Marketing Campaign Manager to join our growing marketing team. This mid-level role is ideal for a fully proficient marketer with a strong grasp of data-driven strategies and the ability to independently lead campaign initiatives that support HR Acuity’s thought leadership and revenue goals.

 

At HR Acuity®, we empower our team to #BeBold—embracing innovation and new challenges. With the right tools, we help you #WorkSmarter, fostering collaboration so we can all be #BetterTogether. If you're excited about being part our growth story, we’d love to chat! 

 

About Us: HR Acuity® is the leading provider of employee relations case management and investigation software. We help organizations standardize how workplace issues are reported, documented, and investigated. Our data-driven approach  to managing workplace issues helps our clients and partners build trusted, inclusive cultures where employees feel safe. 

  

This is an #All-in Zone. We are a fast-growing, innovative company where being #All-in is the norm. From our female founder CEO to every team member, we embrace a fully engaged mindset. We bring our best every day, fueled by passion for our mission and culture—and we expect the same from everyone who joins us.  

  

At the same time, we are deeply committed to fostering an inclusive, diverse workplace where different perspectives are valued and respected. We believe in creating an environment where everyone can show up as their authentic selves and thrive. If this sounds like you, keep reading. 

  

Click here to learn more about our values and benefits 

  

The Opportunity

Day in the life as the Marketing Campaign Manager

 

Campaign Strategy and Execution:

• Own the end-to-end development and execution of integrated marketing campaigns.
• Collaborate cross-functionally to ensure campaigns align with business objectives and audience needs.
• Translate product positioning and messaging into compelling campaign narratives.

Email Marketing Leadership:

• Lead strategy and execution for outbound email campaigns, including nurture programs, newsletters, and product updates.

• Develop segmentation strategies and optimize email performance through A/B testing and analytics.

• Ensure compliance with email regulations (e.g., CAN-SPAM, GDPR).

Performance Management and Optimization:

• Analyze campaign performance and provide actionable insights to improve pipeline generation and influence.

• Regularly audit lead scoring and content effectiveness.

• Partner with RevOps to refine attribution and reporting processes.

• Cross-Functional Collaboration:
  • Act as a key partner to Product Marketing, Content, and Sales teams to ensure consistent messaging and campaign alignment.
• Marketing Technology and Operations:

  • Stay current with marketing tech trends and apply innovations to improve campaign performance.

  • Partner with Marketing Ops to ensure accurate tracking in HubSpot, Salesforce, and Gong.

  • Contribute to process documentation and improvements.

 

You’ll thrive this role if….

• Are comfortable working independently and managing multiple priorities.

• Enjoy solving complex problems and making data-informed decisions.

• Can pivot quickly and adapt to a fast-paced, evolving environment.

• Are proactive in identifying opportunities and driving initiatives forward.

Qualifications

 

Experience you bring:

Professional Experience:

• Min 4 years of marketing experience, with a focus on campaign management and email marketing.
• Proven experience leveraging ABM technology (e.g., 6Sense, Common Room or similar) to run account-based campaigns.

Industry Knowledge:

• Experience in B2B SaaS required. HR Tech preferred.

Marketing Expertise:

• Strong understanding of omni-channel marketing best practices, including segmentation, automation and personalization across platforms like email, web, social, paid, community, etc.
• Excellent writing experience, with the ability to create concise value-based messaging that drives action tailored to specific audienc