VP, Associate Creative Director, Copy

The VP, ACD/Copy is responsible for creating a comprehensive copy platform for each assigned account. 

The VP, ACD ensures that the work is on strategy and contributes to growing the Client’s business. 

Primary Job Responsibilities 

• Responsible for the development and execution of all Agency offerings 

• Create comprehensive copy platform for each assigned account 

• Ensure that Agency work is on strategy and contributes to growing the Client's business 

• Work as a team with art directors to develop conceptual approaches to meet Client objectives 

• Demonstrate sound understanding of marketing 

• Provide extensive strategic input into marketing/advertising initiatives 

• Demonstrate thorough knowledge of Client's business 

• Develop positive, productive relationships with all members of Client/Agency team 

• Attend relevant trade shows and share learnings with team 

• Demonstrate understanding of market research to create test materials and be an effective research attendee 

• Maintain positive relationships with internal business group departments such as Editorial and Traffic 

• Demonstrate high level of professional craftsmanship and superior writing skills 

• Be aware of, and familiar with, medical and scientific information that pertains to Agency brands 

• Maintain awareness of current advertising, marketing, and other communications 

• Demonstrate the ability to work in various forms of media 

• Provide constructive and direct on-going feedback and generate performance reviews for team members 

• Manage, mentor and supervise direct reports as well as other relevant creative staff 

• Effective presenter-clearly communicate creative concepts and sell Agency work to both Clients and new business prospects 

• Manage freelancers, when needed 

• Function autonomously on a day-to-day basis but involve supervisor in major decisions; be able to effectively take over CD’s function when CD is unavailable 

• Offer original solutions for creative strategic tactical challenges 

Additional Responsibilities 

• Communicate effectively and professionally both internally and externally 

• Demonstrate good problem-solving and interpersonal skills 

• Demonstrate ability to set priorities while handling multiple projects and to delegate work appropriately 

• Remain calm despite high pressure situations 

• Project a professional, positive attitude toward peers and clients within the department and the agency 

• Uphold Agency quality standards in servicing the Client 

• Maintain accurate time sheets 

• Foster a positive team atmosphere demonstrating respect for peers and supervisors 

• Assist other members of department/team as needed when workload allows 

• Foster senior level partnerships with creative/account colleagues 

Responsibilities 

• Monitor Time Off / Vacation schedules for appropriate coverage 

• Assign work to assure project deadlines are met 

• Monitor overall workload to effect efficiency and assure that waiting or downtime is minimized 

• Keep supervisor or department head apprised of any workload challenges/concerns on assigned team accounts that may necessitate hiring freelancers 

• Monitor, review and approve direct report’s time sheets in terms of hours worked on specific jobs