Director, Marketing Measurement

Turn Data Into Decisions. Lead the Future of Marketing Measurement at Rocket.
Rocket is looking for a strategic, data-driven Director of Marketing Measurement to elevate how we assess and optimize marketing performance across a diverse portfolio. This role is central to ensuring our marketing investments deliver measurable business impact. As a senior leader, you’ll design measurement frameworks, implement advanced analytics tools, and deliver insights that shape executive strategy. You’ll lead a high-performing team and connect brand, consumer, and financial data to quantify marketing’s true value. If you excel at translating complex data into clear strategy—and want to drive meaningful change at scale—this is your opportunity to lead at the intersection of analytics and innovation.

About the role

• Collaborate closely with the marketing leadership team to establish key performance indicators (KPIs) and measurement frameworks, ensuring alignment with overarching business objectives

• Evaluate and deploy cutting-edge marketing measurement tools and technologies, leveraging them to augment data collection, analysis and reporting capabilities in alignment with contemporary industry standards

• Forge strong partnerships with internal stakeholders to drive consensus on the effectiveness of marketing efforts

• Develop and deliver compelling reports, intuitive and self-service dashboards and engaging and clear presentations that distill marketing performance metrics, actionable insights and strategic recommendations for consumption by senior leadership

• Drive continuous optimization of marketing strategies and tactics based on data-driven insights, including budget allocation, audience targeting and campaign messaging

• Cultivate and empower a high-performing marketing measurement team, nurturing their professional growth through mentorship, guidance and targeted development initiatives

• Integrate consumer segment analysis, brand perception insights, and consumer value metrics with hard financial data to quantify the impact of brand building efforts

About you

Minimum Qualifications

• Bachelor’s degree in mathematics, Marketing, Data Analytics, Applied Statistics, Information Technology, or 7+ years of experience in marketing analytics and campaign measurement.

• 3+ years in people leadership and team member performance

• Proficient in data analysis and visualization tools such as SQL, Python, Power BI, Amplitude. 

• Ability to drive alignment and collaboration across cross-functional teams

• Expertise in marketing measurement methodologies, tools and technologies

• Strong analytical skills with the ability to analyze complex datasets, draw actionable conclusions, and communicate findings effectively

• Excellent presentation and communication skills, with the capacity to influence and inspire senior leadership

Preferred Qualifications

• Master’s degree in Marketing, Business, Statistics, Economics, or related field

• 7+ years of experience in marketing analytics and campaign measurement.

• 3+ years in people leadership and team member performance

• Background in consulting or agency environments supporting enterprise-level marketing analytics

• Experience mentoring and developing team members

• Familiarity with the financial services industry

• Extensive knowledge of supported business domains

• Experience designing and implementing incrementality testing frameworks

• Proven success in connecting marketing performance to financial outcomes, including ROI and customer lifetime value

• Hands-on experience with customer segmentation, brand tracking, and consumer behavior analytics

• Familiarity with media mix modeling and forecasting techniques

• Ability to influence cross-functional teams and drive adoption of measurement best practices

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit-based company made up of businesses that provide