Senior Director, Customer Value and Insights

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Apply now for the position of Senior Director, Customer Value and Insights and you will and you will be responsible for guiding the direction, development, and execution of value-based marketing initiatives across the company’s in vitro diagnostics (IVD) portfolio. This role is responsible for creating compelling value narratives, sales-enabling tools, and evidence-based messaging that demonstrate the financial, operational, and clinical benefits of the company’s solutions. The ideal candidate is a visionary thinker and proven leader who can translate complex data into clear, customer-relevant insights that influence purchasing decisions and strengthen competitive positioning.
 

Your Role:

• Value Narrative Development: Create compelling, data-driven value stories, models, and tools that quantify financial, workflow, and clinical benefits, supported by ROI analyses, case studies, and publications.
• Strategic Direction: Shape and drive the global operational value insights strategy, aligning with business growth priorities and positioning the IVD portfolio as a driver of efficiency, cost savings, and improved outcomes.
• Market & Customer Insights: Anticipate healthcare trends, clarify needs across customer segments (lab leaders, hospital administrators, ministries of health, etc.), and translate these insights into differentiated value propositions tailored to decision-makers.
• Sales & Commercial Enablement: Build and deploy sales applications, cost-of-ownership calculators, and structured frameworks that demonstrate site-level and system-wide impact; codify insights into powerful enablement materials, train regional sales and marketing, and equip field teams to effectively engage C-suite leaders.
• Evidence Generation & Storytelling: Develop customer-centric proof points, external communications, and thought-leadership content for digital, PR, and influencer channels to strengthen market credibility
• Cross-Functional Collaboration: Partner with Commercial, R&D, Medical, HEOR, and Product Marketing teams to align messaging, develop case studies, coordinate user acceptance testing, and embed operational value across initiatives.
• Team Growth & Development: Guide and partner with a cross-functional team to exchange insights, learn together, and collaboratively shape initiatives that deliver value-based marketing impact.

Your Expertise:

• Proven success in creating and quantifying value propositions that highlight the clinical, operational, and financial impact of solutions relative to competitive offerings.
• Experience managing software vendor relationships, especially for tools and applications that drive sales enablement.
• Skilled in developing customer case studies, proof points, and evidence-based materials.
• Strong ability to build and maintain relationships across a wide range of internal and external stakeholders.
• Creative and inclusive thinker with the ability to identify new opportunities, approaches, and solutions when developing programs or addressing challenges.

Skills and Competencies for Success:

• Experience: 10+ years in commercial healthcare roles, preferably laboratory diagnostics; 12+ years in marketing, strategy, health economics, or value-based roles a plus. Experience in both Global and Country Marketing roles is advantageous.
• Expertise: Deep knowledge of hospital and reference lab operations, healthcare economics, and market access dynamics; prior med-tech or laboratorian experience preferred.
• Value Development: Skilled in creating and communicating operational, clinical, and financial value propositions, with experience in ROI modeling, evidence generation, and customer-facing tools.
• Leadership & Collaboration: Proven ability to lead cross-functional initiatives, influence executives, and work effectively across a global matrix; track record of mentoring and guiding teams.
• Skills: Strong communication, presentation, storytelling, analytical, and problem-solving skills; collaborative mindset; proficiency in Microsoft 365 applications.
• Sales Enablement: Experience developing and implementing sales training programs.
• Education: Bachelor’s in business, life sciences, engineering, or related field; MBA preferred.
• Attributes: Innovative, strategic thinker