VP of E-Commerce and Digital Experience

Description

About Us

Redbarn Pet Products is a 28-year veteran in the Pet industry and holds out as one of the few founder owned and operated brands, dedicated to delivering high-quality, innovative Dog food, chews, and treats. With a focus on integrity, quality, and innovation, our mission is to make pets happy by offering products that seamlessly transition from chew time to treat time to mealtime. Our brands are poised for a revolution as our business has grown considerably with our entry into the food category five years ago. 

Position Summary:  The Vice President of E-Commerce and Digital Experience will lead and drive the strategic vision for the company’s online retail and digital business operations. This executive will be responsible for overseeing the development, execution, and optimization of all e-commerce platforms, including Amazon and Shopify. The VP will work closely with cross-functional teams such as marketing, IT, product development, logistics, and customer service to enhance the online customer experience, grow digital revenue, and achieve business goals.

Key Responsibilities:

Strategic Leadership:

• Develop and execute the overall e-commerce strategy aligned with the company's broader business objectives and growth targets.
• Monitor and analyze industry trends, competitor performance, and consumer behavior to stay ahead of the curve in digital commerce.
• Lead and inspire a high-performing e-commerce team, ensuring alignment and collaboration across departments.

E-Commerce Operations Management:

• Oversee all aspects of the e-commerce platform, including website functionality, user experience (UX), digital marketing, merchandising, and product management.
• Ensure the e-commerce website is fully optimized for a seamless customer experience, including mobile and desktop platforms.
• Manage relationships with external vendors, suppliers, and technology partners to ensure timely and cost-effective project delivery.
• Monitor site performance and make improvements related to speed, functionality, navigation, and customer engagement.
• Strong understanding of Amazon 1P, Amazon 3P, and Shopify

Revenue Growth & Profitability:

• Drive online sales and revenue growth, while optimizing conversion rates, average order value (AOV), and customer lifetime value (CLTV).
• Develop pricing strategies, promotional offers, and discounts to drive customer acquisition and retention.
• Analyze e-commerce financial performance, manage budgets, and meet profitability targets.

Digital Marketing & Customer Acquisition:

• Work closely with the marketing team to develop and execute digital marketing campaigns (including SEO, SEM, email marketing, paid search, social media, affiliate marketing, etc.) to increase brand awareness and online sales.
• Analyze digital marketing performance and adjust strategies for maximum ROI.
• Implement data-driven customer acquisition and retention strategies that foster long-term loyalty.

Technology & Innovation:

• Evaluate, select, and implement cutting-edge e-commerce technologies and tools to improve operations, customer experience, and sales.
• Partner with the IT and product teams to ensure technology infrastructure supports the eCommerce business needs, including security, payment systems, and scalability.
• Analytics & Reporting:
• Define KPIs and regularly report on the eCommerce performance, including traffic, sales, customer behavior, and profitability.
• Utilize analytics to identify trends, optimize product offerings, and refine marketing strategies to improve customer acquisition and retention.

Cross-functional Collaboration:

• Collaborate with supply chain and logistics teams to ensure timely fulfillment and delivery of products to customers.
• Work closely with customer service teams to address customer feedback, resolve issues, and improve satisfaction.
• Partner with product development teams to ensure alignment between online offerings and physical products.

Requirements

Education: 

• Bachelor’s degree in Business, Marketing, Information Technology, or related field. MBA or advanced degree preferred.

Experience: 

• 10+ years of experience in e-commerce, digital marketing, or related fields, with at least 5 years in a leadership role.
• Proven track record of successfully managing and growing e-commerce platforms, with experience in driving significant revenue growth.
• The ideal candidate will have experience navigating Shopify and Amazon Vendor Central and Seller Central.