Sr. Product Marketing Manager (Remote)

Build something new with a world-class team.

At Genesys, we allow our employees to make their mark by entrusting them to make decisions and do what they’ve been hired to do: their very best. Your potential is waiting; why are you?

COMPANY DESCRIPTION

At Genesys we are the undisputed leader in cloud contact center software. Our evolution into a SaaS model is powering our growth and presents unique opportunities for employees. We are a global company with a startup feel.

JOB DESCRIPTION

We are looking for a highly motivated Senior Product Marketing Manager to develop and execute a winning go-to-market strategy for the Genesys Cloud Core Product Marketing Team. The ideal candidate will have deep product marketing experience with enterprise SaaS companies and have built go-to-market programs for specific segments, verticals, and revenue opportunities.  

You will define and execute product positioning and messaging that connects our corporate narrative with our workforce engagement & platform story. We are looking for someone with superior management skills that can adeptly execute the product marketing playbook.  

The Senior Product Marketing Manager will support cross functional teams across the organization. You will articulate the value and positioning of our capabilities to customers, prospects, partners, sales teams, analysts and other key internal and external stakeholders. You will be a self-motivated key contributor who thrives in a fast paced, high-growth environment.

RESPONSIBILITIES

• Drive new product launches and GTM strategy that align with selling motions and support product strategy. 
• Partner with cross-functional teams to develop comprehensive go-to-market plans from audience definition, development of core value proposition, to launch and sustain through execution.
• Champion data-driven investigation to uncover insights and revenue opportunities throughout the entire marketing and sales funnel.
• Develop segmentation strategies for your target audiences and create winning positioning and messaging that differentiate you from the competition.
• Identify key use-cases and develop buyer personas to communicate the value proposition of the platform to the sales team.
• Develop sales tools that support the selling process including first call decks, solutions briefs, white papers, videos, blogs and webinars.
• Deliver persuasive presentations at internal leadership meetings, analyst briefings, industry events, webinars, and trade shows.
• Lead reporting on success metrics during monthly business reviews and drive rigorous marketing planning

QUALIFICATIONS

• 5+ years enterprise SaaS marketing, preferably in a multi-product environment
• Domain expertise in B2B growth marketing initiatives and full funnel activations
• Mastery of foundational PMM skills – messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation, market research
• Strong strategic, analytical, organizational, and problem-solving skills
• Ability to prioritize high impact activities, manage multiple priorities and keep complex projects moving forward.
• Proven ability to take initiative and lead a project from idea to success with minimal guidance.
• Track record of successfully leading, influencing, and collaborating with product management, sales, sales ops and marketing
• Exceptional written and oral communication skills
• Poised under pressure and a sense of humor.
• Bachelor’s degree or demonstrated professional equivalent skill.
• Willing to travel 15%

BENEFITS

• Medical, Dental, and Vision Insurance
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off
• 401(k) matching program
• Adoption Assistance 
• Infertility treatments

See more Genesys benefits information at https://mygenesysbenefits.com/

ABOUT GENESYS

Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a Service℠ so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys Cloud™, an all-in-one solution and the world's leading public cloud contact center platform, designed for rapid innovation, scalability and flexibility. Visit