Director - Banking, Targeting & Analytics

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. 

As part of the Marketing, Membership & Investment Optimization (MMIO) team, the Director, Banking Targeting & Analytics, will lead the marketing analytics and targeting strategy for driving AMEX’s Consumer Savings and Rewards Checking products — a key pillar of our broader Membership ecosystem and a critical portfolio in the company’s strategic focus on accelerating growth in Banking.

This leader will drive deposit growth and new customer acquisition by advancing data-driven marketing and personalization strategy, developing innovative targeting solutions, and implementing a robust test-and-learn agenda that enhances end-to-end customer experiences — from offer design to channel and engagement journeys. The role requires a strategic thinker who can balance analytical rigor with creative problem-solving, enabling marketing and product teams to make smarter, faster, and more impactful decisions.

Success in this role will depend on strong partnerships across the enterprise — including Marketing, Product Management, Technology, Decision Science, Risk, and Enterprise Strategy — to deliver measurable growth, deepen customer relationships, and elevate AMEX’s membership value proposition through best-in-class Banking experiences.

Key Responsibilities:

• Own the end-to-end targeting and analytics strategy for Consumer Savings and Rewards Checking, encompassing segmentation design, targeting logic development, channel optimization, campaign execution, forecasting, planning, and performance measurement

• Define and execute the strategic and capability roadmap to enable scaled marketing delivery for consumer banking, driving alignment with enterprise MarTech transformation and long-term growth priorities

• Translate complex consumer data and campaign analytics into actionable business insights that inform marketing strategy, advance personalization across offers, products, and channels, and elevate customer journeys across the membership lifecycle.

• Champion governance, controls, and operational excellence by streamlining targeting processes, embedding risk-aware practices, and ensuring strong alignment with enterprise control frameworks.

• Build and nurture cross-functional partnerships across Marketing, Product, Technology, Decision Science, and other key enterprise teams to drive prioritization, innovation, and flawless execution.

• Serve as a trusted advisor and thought leader, communicating analytical insig