Director of Marketing Analytics

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU’LL DO

The Marketing Analytics team, part of Marketing Operations & Technology at Braze, is responsible for managing our marketing technology stack, ensuring data integrity, and delivering insights that drive marketing strategy and business growth. Our mission is to empower global Go-To-Market teams with the tools and analysis needed to optimize campaigns and enhance pipeline performance. The team operates across multiple locations, including New York, Seattle, Nashville, London, and Singapore.

Responsibilities:

The Director, Marketing Analytics is responsible for building a cohesive high performing organization by providing data-driven thought leadership, setting strategic direction and applying analytical acumen across the enterprise. If you are a visionary analytics leader with a passion for driving business success through data, we invite you to apply and be part of our exciting journey.

• Drive analytics and executive reporting for marketing communications, providing actionable insights to leadership
• Lead the development and implementation of measurement frameworks to evaluate marketing effectiveness and customer lifetime value
• Build and execute a cohesive marketing analytics vision and roadmap aligned with business goals
• Manage and mentor a high-performing team of marketing analysts, fostering professional growth and high-quality output
• Act as a trusted expert on marketing measurement, attribution, and experimentation
• Conduct analysis of marketing programs across various channels and develop dashboards to track KPIs
• Apply advanced analytics techniques to uncover opportunities and ensure data accuracy
• Collaborate with cross-functional teams to align strategies and support data-driven decision-making
• Stay updated on analytics trends and emerging tools to enhance capabilities

WHO YOU ARE

The ideal candidate is a strategic and hands-on leader with a strong background in marketing analytics and a passion for leveraging data to drive business success. You possess the ability to translate complex data into compelling narratives that inform decision-making. Key qualities include:

• Critical strategic thinker and problem-solver, adept at transforming ambiguity into actionable insights
• Ownership mindset with a focus on delivering impactful results
• Strong communicator, comfortable presenting to executives and simplifying complex concepts for diverse audiences
• Balanced leader, capable of setting strategic direction while being hands-on in execution
• Collaborative team player, skilled in working across global teams and functions
• Bachelor’s degree in a quantitative field (e.g., Marketing, Statistics, Economics); Master’s preferred
• 10+ years of experience in marketing analytics or related fields, with proven leadership and team management skills
• Demonstrated success in leveraging data-driven insights to enhance marketing performance and drive growth
• Proficiency in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Looker)
• Strong SQL skills and familiarity with advanced analytics/statistical methods (R, Python a plus)
• Understanding of B2B marketing data and funnel stages, with the ability to analyze campaigns and provide actionable recommendations

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $164,300 and $182,600/year with an expected On Target Earnings (OTE) between $193,300 and $214,800/year (including bonus or commission). Your exact offer may vary depending on multiple individualized facto