Manager, Data & Platform Solutions

Company Description

 PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth. 

Job Description

The Data and Platform Solutions team is a team of experts that help to deliver better marketing decisions using data and apply expertise in how audience data can help impact a client’s business. Working closely with the media planning and strategy teams, we translate client goals and objectives into actionable data using internal agency or external client technologies such as DMPs and CDPs.   

Our team goals are to educate on the uses of data, drive innovation in the data and tech space, partner with analytics to create test plans, generate critical insights and profiles to align with strategic planning, and maximize the value of our client partnerships.  

DPS Mission Statement: Leverage data and tech to drive digital marketing effectiveness for both our clients and internal teams by extracting value from data.   

 Core Job functions of the DPS Team  

• Leverage data and technology to solve business problems.  

• Drive AD tech partnerships:  

• Digital, Data, and Ad Tech Educators   

Who: The Manager of Data & Platform Solutions is an entry-level management role that will specifically be responsible for audience profiling, activating of audience data, and managing the technology platforms that drive better marketing decisions in partnership with the media team. This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client’s investments in data and their technology stack.   

The successful candidate is a curious problem solver with a knack for telling stories through data.   

Manager Roles and Objectives:  

• Manage day-to-day operations in platforms, like a DMP, CDP, and/or DSP 

• Execute on audience data to impact media strategies for client account(s) 

• Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups. 

• Mine category and brand data that will uncover insights that will drive business results. 

• Integrate and work in partnership with client research, insights, and analytics teams to make data a cornerstone for smarter planning. 

• Act as internal resource to demonstrate agency knowledge of data strategies and communicate complex concepts to a non-technical audience.  

• Help answer client questions, create client-ready presentations, and present at client meetings. 

• Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.) 

• Maintain knowledge of current Ad & MarTech media trends

Qualifications

• 3+ years of experience preferred in digital media, ad technology, ad operations, or analytics 

• Self-starter who is quick to learn and eager to contribute 

• Naturally curious and thrives in environments that require out-of-the-box thinking  

• Excellent interpersonal, verbal, written communication, and presentation skills 

• Experience managing multiple, competing priorities, duties and/or projects with the ability to work independently and in a team setting.  

• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus 

• Expertise in both digital and offline media planning, across all channels, with the deep understanding of latest and emerging buying models (retail or commerce experience a plus) 

• Experience with multiple methodological approaches for consumer brand insight (social listening, syndicated tools, primary research) 

• Demonstrated ability to work with large data sets 

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