Senior Agency Marketing Manager – Agency 360

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.

Within LinkedIn Marketing Solutions, our Agency Marketing team plays a pivotal role in supporting and driving growth with agencies globally, providing them with the tools, insights, and resources they need to succeed. The Agency 360 initiative is a new focus area within the team that’s dedicated to establishing marketing strategies at scale, specifically for agencies, starting with the unmanaged agency segment and scaling to include the managed agency segment over time. This holistic, multi-channel approach will combine strategic storytelling, technical expertise, and data-driven decision-making to accelerate growth for the LMS agency segment.  

As the Senior Agency Marketing Manager for Agency 360, you will play a key role in shaping and setting up this focus area of the Agency Marketing team. This position will be responsible for developing and executing the strategy for Agency 360 that will engage both unmanaged and managed agencies. You should have a strong understanding of the agency landscape, expertise in digital marketing, and know the best strategies and channels to effectively reach the agency audience. Your role will be instrumental in bringing Agency 360 to life, and you will have the opportunity to drive significant impact from the ground up and position LinkedIn as the place to B2B.  

Responsibilities: 

Build & Establish Agency 360 Strategy: 

• Lead the development of Agency 360 from the ground up, establishing the foundational strategy for both unmanaged and managed agencies. 
• Focus on developing strategies for unmanaged agencies, identifying their pain points, needs, and opportunities for engagement on LinkedIn then scale successful initiatives to the managed agency segment, ensuring alignment with business goals and ongoing optimization. 

Executional Excellence with Digital Campaigns: 

• Oversee the execution of multi-channel campaigns, leading with organic channels, and eventually paid, to maximize agency engagement. 
• Partner across LMS Marketing and centralized LinkedIn performance teams to bring your campaigns to life, ensuring alignment on execution and delivery. 

Cross-Functional Collaboration: 

• Collaborate closely with internal LMS stakeholders across agency sales, PMM, growth marketing, and the rest of agency marketing to ensure alignment and integration of Agency 360 strategies across the business. 

Measurement & Impact: 

• Establish KPIs for Agency 360 campaigns, focusing on both qualitative and quantitative measures of success (e.g., engagement, leads, brand awareness). 
• Lead the measurement and analysis of all campaigns, utilizing data to continuously optimize and refine strategies for better impact and ROI. 

Storytelling & Messaging Development: 

• Craft compelling, engaging narratives that speak to the unique needs of agencies at every stage of their lifecycle. 
• Develop impactful messaging and content that communicates the value of LinkedIn as the DeFacto B2B platform, aligning with agencies' objectives and challenges. 

Qualifications

Basic Qualifications: 

• Experience: 7+ years of experience in marketing, with a focus on agency marketing, media buying, or digital marketing. At least 3 years of experience in a leadership or senior role. 

Preferred Qualifications: 

• Agency Expertise: Strong understanding of the agency landscape, including the unique needs, challenges, and business models of both unmanaged and managed agencies. 

• Strategic Thinking: Ability to think strategically, build scalable processes, and execute a long-term vision for Agency 360. Comfortable with ambiguity and able to set up order in a new and evolving focus area.  

• Storytelling & Content Creation: Proven ability to craft compelling narratives that resonate with di