Head, Global Marketing, Hematology Brand, Oncology
TakedaAbout the role
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Job Description
About the Role:
As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you'll build a career grounded in purpose and be empowered to deliver your best. As a Sr. Director of the Global Oncology Products & Pipeline Strategy team, you will report to the VP, Head of Global Marketing, and work with a cross-functional and global team to drive an asset in our Hematology portfolio.
How you will contribute:
Establish strategic direction of pre-launch, launch and in-market brands within Global Marketing, and in alignment with the Takeda Oncology Business Unit.
Drive Global Strategy and Launch Planning for a late stage asset.
Develop the Heme Disease Area Strategy, Brand Strategy and Brand Plan, including financial plan and forecasts, life cycle management
Collaborate with Executive Leadership across functions including IR and Heme GPT with a goal of driving revenue for Oncology Business Unit
Manage and develop a team of Global Heme Brand Leads responsible for ensuring the strategic and tactical marketing operations to achieve brand success
SCOPE:
Establish strategic direction of Heme portfolio; validate growth opportunities and prioritize key activities
Drive the Global strategy and launch plans for a late stage asset in Heme.
Drive insight generation and translate insights to messaging and brand storytelling in collaboration with Analytics and Insights; apply data and insights to validate business opportunities, optimize marketing mix and monitor ROI of brand activities
Collaborate to develop managed markets strategy to drive enduring value for brands in partnership with internal and external stakeholder (i.e., authorized generics, pricing and reimbursement)
Drive LCM strategy for the brand by monitoring additional indications and generic competition 24-36 months from patent expiration in collaboration with cross-functional leads
Basic Requirements/Qualifications:
Required:
Bachelors Degree
At least 10 years pharmaceutical experience with increasing responsibilities in sales or marketing, including launching brands in at least one Ex-US and/or US market
At least 3-5 years of leadership experience – hired, developed and managed talent within the industry
Deep understanding of the pharmaceutical industry, with experience in either Oncology or Rare Diseases
Demonstrated experience managing PnL of a brand
Deep understanding of the brand/franchise, the pharmaceutical industry and how to effectively engage HCPs
Demonstrated ability to collaborate with countries, functional partners and peers
Demonstrated experience managing complexity and change
Learning agility and adaptability
Ability to set priorities, manage roles and responsibilities of team, mentor and develop team members
Ability to make sound business decisions based on a strong understanding of business, finance and risks/benefits of decisions
Demonstrated ability to influence effectively including situations where organizational authority is lacking
Extensive experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies
Ability to clearly and succinctly communicate (verbally/written) in a persuasive and appropriate manner at the executive level
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