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Head, Global Marketing, Hematology Brand, Oncology

Takeda
United Statesfull_timeVerifiedPosted 28 Jan 2025
💰 $322,300/yr($205,100/yr$322,300/yr)

About the role

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Job Description

About the Role:

As a member of Takeda Oncology, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you'll build a career grounded in purpose and be empowered to deliver your best. As a Sr. Director of the Global Oncology Products & Pipeline Strategy team, you will report to the VP, Head of Global Marketing, and work with a cross-functional and global team to drive an asset in our Hematology portfolio.

How you will contribute:

  • Establish strategic direction of pre-launch, launch and in-market brands within Global Marketing, and in alignment with the Takeda Oncology Business Unit. 

  • Drive Global Strategy and Launch Planning for a late stage asset.

  • Develop the Heme Disease Area Strategy, Brand Strategy and Brand Plan, including financial plan and forecasts, life cycle management

  • Collaborate with Executive Leadership across functions including IR and Heme GPT with a goal of driving revenue for Oncology Business Unit

  • Manage and develop a team of Global Heme Brand Leads responsible for ensuring the strategic and tactical marketing operations to achieve brand success

SCOPE:

  • Establish strategic direction of Heme portfolio; validate growth opportunities and prioritize key activities

  • Drive the Global strategy and launch plans for a late stage asset in Heme.

  • Drive insight generation and translate insights to messaging and brand storytelling in collaboration with Analytics and Insights; apply data and insights to validate business opportunities, optimize marketing mix and monitor ROI of brand activities

  • Collaborate to develop managed markets strategy to drive enduring value for brands in partnership with internal and external stakeholder (i.e., authorized generics, pricing and reimbursement)

  • Drive LCM strategy for the brand by monitoring additional indications and generic competition 24-36 months from patent expiration in collaboration with cross-functional leads

Basic Requirements/Qualifications:

Required:

  • Bachelors Degree

  • At least 10 years pharmaceutical experience with increasing responsibilities in sales or marketing, including launching brands in at least one Ex-US and/or US market

  • At least 3-5 years of leadership experience – hired, developed and managed talent within the industry

  • Deep understanding of the pharmaceutical industry, with experience in either Oncology or Rare Diseases

  • Demonstrated experience managing PnL of a brand

  • Deep understanding of the brand/franchise, the pharmaceutical industry and how to effectively engage HCPs

  • Demonstrated ability to collaborate with countries, functional partners and peers

  • Demonstrated experience managing complexity and change

  • Learning agility and adaptability

  • Ability to set priorities, manage roles and responsibilities of team, mentor and develop team members

  • Ability to make sound business decisions based on a strong understanding of business, finance and risks/benefits of decisions

  • Demonstrated ability to influence effectively including situations where organizational authority is lacking

  • Extensive experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies

  • Ability to clearly and succinctly communicate (verbally/written) in a persuasive and appropriate manner at the executive level   

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Company

Takeda

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