Sr. Customer Marketing Manager

About InvoiceCloud: 

InvoiceCloud is a leading provider of online bill payment services. Founded in 2009, the company has grown to be one of the leading disruptors in the cloud-based electronic bill presentment and payment (EBPP) space, helping institutions put customer experience first. By switching to InvoiceCloud, clients can improve customer engagement, loyalty, and efficiency while reducing churn and missed payments in the process. With over 50 million payments processed annually, InvoiceCloud is one of the most secure, innovative, and inclusive fintech solutions in the market. To learn more, visit www.InvoiceCloud.com. 

About the Job

If you enjoy identifying opportunities to innovate and implement world-class cross sell/ expansion campaigns into our customer base, working with our customers to better understand their needs and tailor plans to them and are great at the demand gen funnel for customers, then this may be the job for you. As the Customer Marketing Manager, you will analyze our customer base for different solutions within the Enterprise business, find cohorts of billers customers that would be an ideal fit for additional products and services, and build and run compelling campaigns to that audience.  Measurement of impact and learnings is a driver of your daily work.  You’ll enjoy close collaboration with Marketing, Customer Success, Client Services, Product and Sales.

Additional responsibilities include supporting client retention and engagement efforts, such as publishing the  monthly customer newsletter, sourcing promotional items for customer initiatives, managing customer invites to our industry events, and identifying opportunities to delight customers and enhance their experience.

You are a “people person”, this position is highly customer centric and cross-functional. Exceptional listening and communication skills are a must as well as the ability to follow through. You will be responsible for communicating marketing strategy and campaign plans, following up on client marketing activities, measuring and communicating your success.

You are a leader who likes to own strategic projects from start to finish.  Analytics is in your blood. You use AI daily and strategically to be more efficient with your time and to get better results.

RESPONSIBILITIES:

• Analyze customer base for product gaps to build targeted, measurable campaigns
• Work with Sales Ops and Analytics teams to build appropriate lists for outreach and forecast the opportunity
• Create robust expansion revenue campaigns to help create stickier clients who have more of our products across our solution sets
• Build and drive expansion programs for prioritized solutions to select biller cohorts for revenue enhancement. Programs could include emails, webinars, landing pages, virtual events, call campaigns with sales, event content creation and more.
• Create these campaigns in conjunction with Product Marketing’s product content that will compel the customers to attend webinars, engage with thought leadership, sign up for demos and ultimately buy the product or service.
• Experiment with different tactics and ideas to test and learn what works best with our customers
• Keep frequent communications with Sales and other key stakeholders in back to base programs to ensure we are hitting plan numbers
• Manage the customer funnel like a prospect demand gen funnel to keep track of what add ons are coming through as a result of Marketing and Sales efforts.
• Maintain a knowledge of InvoiceCloud services (pay anywhere, anytime – online, mobile, POS, bank sites) with the ability to articulate value proposition and product advantages.
• Ensure that client marketing campaigns are up to date and tracked in various systems, like Salesforce.
• Liaison with external vendors that house our marketing assets, design vendors, swag and more.
• Create engagement and retention programs for customers, thinking strategically about what the customers need to hear, and how to best message to them
• Manage the process for and write content for monthly customer newsletter
• Source customer gifts and swag for surprise and delight moments within our base

Skills

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