Associate Director, US Market Access Marketing - RINVOQ Dermatology- Mettawa, IL
AbbVieAbout the role
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description
Responsible for driving market access marketing strategy for RINVOQ Dermatology business (Atopic Dermatitis, Vitiligo, Alopecia Areta). This individual will be required to effectively orchestrate communication and alignment across US Market Access channel teams as well as serve as the subject matter expert for the Integrated Brand Teams. Leverage data, analytic and strong strategic mind-set in all aspects of running the marketing component of the business. Provides strong value proposition to support the RINVOQ dermatology business with the payer audience. Provides positive leadership and influences cultural alignment with US Market Access’ ambitious cultural vision.
Major responsibilities include (but are not limited to):
- Develop payer positioning for RINVOQ Dermatology (Atopic Dermatitis, Vitiligo, Alopecia Areta).
- Formulate and adjust Market Access business plans and actions to achieve franchise business and financial market access objectives and goals.
- Ensure Market Access strategic alignment and business priorities.
- Lead Payer Value Propositions throughout the brand lifecycle, including launches, by collaborative leadership on HEOR and RWE needs, gaps, and priorities.
- Proactively monitor and engage payer actions which have the potential to affect access to AbbVie’s RINVOQ Dermatology business.
- Focus on and triangulate market dynamics, constituents’ needs, and business priorities to determine best, market-advantaged course of action.
- This individual will effectively orchestrate communication and drive strategic alignment across multiple stakeholders and leadership teams such as the Market Access Leadership Team, Brand Team, Account Management
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