Product Marketing Manager, Healthcare

The Product Marketing Manager is a key member of the Marketing team, responsible for developing and executing marketing strategies for new product launches and current portfolio.. This role involves working cross-functionally with Sales, Product Management, Corporate Marketing, and Technology teams, acting as the product expert. The ideal candidate will use customer understanding and data analysis to guide product decisions, optimize campaigns, and maximize market impact.

Can be located in the Winston Salem, NC corporate headquarters or New York, NY office.

Primary Responsibilities:

• Market Research: Conduct research, competitive analysis, and gather customer feedback to identify trends and opportunities.

• Product Positioning: Translate customer insights into compelling product positioning, messaging, and sales tools.

• Product Roadmap: Collaborate with product management to ensure customer needs influence product development.

• Product Launches: Develop and execute comprehensive go-to-market plans for product launches, working with various teams (product, sales, services, solution architects).

• Sales Support: Provide sales collateral, talking points, and marketing support, ensuring timely product launches.

• Messaging & Value Proposition: Create strong value propositions and messaging tailored for target audiences.

• Cross-functional Alignment: Ensure all relevant teams are aligned on product marketing objectives.

• Performance Measurement: Define and monitor key performance indicators (KPIs) for campaigns and launches, using data to refine strategies.

• Customer Advocacy: Act as the customer's voice within the organization, partnering with data and product teams to achieve business goals.

• Strategic Contribution: Contribute to roadmap ideation, gather customer feedback, support prioritization, and assist with revenue projections.

• Decision Making: Independently gather information to support higher-level decision-making for simple problems.

• Stakeholder Communication: Communicate with internal stakeholders (Product Marketing Managers, leadership, Product Management, Sales, Client Services) and act as the primary contact for product-related questions.

• Sales Enablement: Create materials to motivate sales and outbound marketing teams.

• Presentations: Deliver executive-level presentations on products/features, collaborating with other Product Marketing Managers and leadership.

• Relationship Building: Develop productive internal and external working relationships.

• Customer Engagement: Engage with customers, in partnership with Sales, to present product value and answer launch-related questions, involving Product Management for technical discussions.

• Feedback Collection: Collect customer feedback via Sales to inform product strategy, including pricing and packaging.

• Mentorship: Opportunity to mentor junior team members and assist with training new hires.

Additional Responsibilities:

• Performs other assigned duties.

• Complies with all policies and standards.

Required Qualifications:

• Bachelor's degree in business, marketing, or a related field.

• 4-6 years (or 3-5 years) of related work experience, preferably marketing financial or technical services for manufacturers or retailers, or an equivalent combination of experience and training.

• Experience in online advertising or social media marketing is a plus.

• Proven ability to deliver high-quality presentations.

• Demonstrated capacity to communicate complex concepts.