Senior Social Media Manager

Welcome to Apothékary™, where Nature is Medicine™. We harness the intelligence of nature by creating clean, effective herbal remedies that target the root cause of health imbalances like helping to ease stress, support the gut, strengthen immunity, boost energy, and sharpen mental focus. Our herbal formulas feature traditional herbs from several medicinal modalities including Ayurveda, traditional Chinese medicine (TCM), Japanese Kampo, and Western herbalism. We believe in getting to the root cause of health issues and herbs can be a great place to start your journey and promote wellness for the long-term. 

We were founded in early 2019 by Shizu Okusa, a serial entrepreneur in the wellness industry and named E&Y’s Entrepreneur of the Year 2021. After leaving an intense finance career, she became inspired to live a more balanced lifestyle and revisit her Japanese roots and passion for herbal medicine. Shizu set out to help others regain their holistic health using traditions she grew up with and ones she learned along the way.

Why work with us?

1. You will get the chance to be an early team member at a fast-growth health & wellness startup disrupting the intersection of food and medicine – preventative healthcare rooted in herbal medicine
2. We are growing fast (100x growth in two years, over $12M in capital raised, and quadrupled the size of the team in the last 9 months)
3. We’re a tight-knit, passionate team, where you'll learn a ton and have ownership over your responsibilities.
4. Work with a seasoned second-time founder and executive team

The role:

Apothékary is looking for a strategic and self-motivated Social Media Manager to join our growing team! This role will report directly to the Director of Brand Marketing and will play an integral part in developing our rebrand social strategy and campaign programs that garner organic and earned social media coverage, widespread consumer awareness, follower growth, & engagement.

This role will support critical brand-building and communications initiatives including (but not limited to) Social Media strategy to support FY23 marketing calendar, brand campaigns and initiatives, partnerships, health practitioner relations, high-profile events, brand reputation and crisis management. 

Responsibilities:

• Create and manage Apothékary’s social content calendar, including organic and support for paid social content, with the goal of outlining at least 1 month in advance
• Oversee all deliverables, community management, growth, and engagement goals 
• Build and execute a differentiated channel strategy across TikTok, Instagram, Facebook, YouTube & Pinterest holding true to Apothékary’s brand values
• Serve as a thought leader across social and share best practices, general guidance, and brand standards and guidelines
• Support content creation as needed on paid and organic social channels
• Own and develop comprehensive social campaign strategies across all platforms, ensuring alignment with brand goals and audience engagement. 
• Spearhead the TikTok content strategy, staying ahead of trends, creating innovative content, and driving platform-specific growth
• Serve as a primary on-camera spokesperson for the brand across social media platforms, embodying the brand voice and connecting authentically with the audience
• Lead the recruitment, training, and management of seasonal interns and content creators, ensuring high-quality content production and alignment with the brand’s objectives
• Work cross-functionally to develop and execute a range of projects from 360 campaigns, strategic initiatives, social narrative, and more, across both online and offline channels 
• Source & vet on-brand partnerships for social media giveaways once a month
• Stay up-to-date with industry trends, competitor analysis, and social media best practices to identify new opportunities and optimize social media strategies
• Work hand in hand with the Creative team to develop compelling and engaging brand assets to drive new launches, support core products, and bring brand storytelling to life. 
• Monitor and address any potential social media crises or negative feedback in a timely and professional manner, and take appropriate actions to protect the Company’s reputation. 
• Work with Copywriter to ensure brand voice is unique to the industry and is consistent across all digital channels
• Collaborate with the brand team to execute integrated campaigns across paid, earned, and owned channels
• Track, analyze, and re