CDP Software Engineer

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

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About the Team

The Marketing Technology team operates as the implementer and stewards of the technology that equips our Marketing team. Our work impacts workmates and the public alike, and ranges from traditional engineering challenges to broad, multi-organizational problem solving efforts. We seek excellence in all that we do, ensuring that our solutions are not only effective externally - but also empower the marketers who use them!

About the Role

We are looking for a driven, passionate Software Engineer for our Marketing Technology team. As a part of the MarTech Product Management team, you will be a key player in shaping and maintaining our Customer Data Platform (CDP). You'll contribute to the CDP's strategy, design and integrate diverse data sources, build scalable data pipelines, and ensure data quality. You'll be keeping updated on industry trends and honing your craft.  

Responsibilities:

• Contribute to and maintain the organization's Customer Data Platform (CDP) tech strategy, ensuring alignment with business objectives and customer experience goals.

• Provide expert guidance and leadership in the design and integration of diverse data sources into the CDP, including customer interactions, transactions, demographics, and behavioral data.

• Architect and oversee the development of data pipelines and workflows to automate the ingestion, transformation, and enrichment of data for analysis and activation purposes. Ensuring efficiency at scale.

• Enforce data quality measures and monitoring mechanisms to identify and address data inconsistencies, errors, and anomalies.

• Serve as a strategic partner to marketing teams. With a goal to operationalize CDP capabilities for targeted marketing campaigns, content personalization, and customer journey optimization.

• Oversee and evolve integrations of CDP and marketing automation platforms, CRM systems, and other marketing technologies to enable omnichannel engagement and attribution.

• Measure and analyze the effectiveness of marketing initiatives, leveraging CDP data to optimize segmentation, targeting, and messaging strategies.

• Collaborate with IT, security, and compliance teams to ensure the alignment of CDP initiatives with architectural standards, regulatory requirements, and data privacy regulations.

• Stay current with industry trends, emerging technologies, and best practices related to customer data management, analytics, and marketing technology.

About You

Basic Qualifications

• Bachelor's or Master's degree in Computer Science, Information Systems, or related field.

• 8+ years demonstrating a deep understanding of data architecture principles, including data modeling, integration patterns, and ETL processes.

• 4+ years of hands-on experience configuring Adobe Experience Platform RTCDP, including creating schemas, ingesting data from a variety of sources, configuring identity resolution, creating customer p