Sr. Manager, Brand Marketing (Rotten Tomatoes / Fandango)

Company Description

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.

Job Description

Fandango is seeking a Senior Manager, Brand Marketing to serve as a strategic brand leader for Fandango and Rotten Tomatoes, leading long-term brand strategy, integrated marketing, and go-to-market planning that drive consumer engagement and business growth.

Working cross-functionally across Marketing, Product, Creative, Analytics, and executive leadership, this position develops data-driven brand strategies, champions product marketing initiatives, and builds scalable marketing processes that improve execution, campaign effectiveness, and return on investment. The ideal candidate is an exceptional storyteller, strategic thinker, and collaborative influencer who thrives in a fast-paced entertainment environment and can balance long-term brand vision with measurable business outcomes.

Why This Role Matters:

As Fandango and Rotten Tomatoes grow to reach new audiences in a dynamic media landscape, this is a high-visibility role that will be responsible for evolving and future-proofing the brands while delivering high-impact marketing campaigns that increase awareness, strengthen consumer perception, and accelerate ticketing and streaming performance.

What You’ll Do

• Develop and execute long-term brand strategies that strengthen the positioning and growth of Fandango and Rotten Tomatoes.
• Lead integrated marketing campaigns from strategic planning through execution, optimization, and post-campaign analysis.
• Drive end-to-end go-to-market strategies for seasonal initiatives, product launches, and key business priorities.
• Partner with Product, Creative, Media, Analytics, and business leadership to align stakeholders and deliver cohesive consumer experiences.
• Establish brand governance by developing messaging frameworks, positioning, creative standards, and brand toolkits that ensure consistency across channels.
• Leverage consumer insights, competitive intelligence, and campaign performance data to inform strategy, optimize marketing investments, and improve ROI.
• Strengthen product marketing capabilities by clearly communicating value propositions and differentiators for ticketing and streaming experiences.
• Develop executive presentations and strategic recommendations that influence business decisions and secure stakeholder alignment.
• Foster operational excellence by implementing repeatable planning processes, campaign measurement frameworks, and after-action reviews that drive continuous improvement.

Success Looks Like

• Increasing brand awareness, consideration, and positive brand perception.
• Driving growth in streaming engagement, app downloads, hours watched, and ticketing transactions.
• Improving marketing effectiveness through measurable ROI and campaign optimization.
• Building scalable go-to-market processes that increase organizational alignment and speed to market.
• Becoming a trusted strategic partner across the organization by effectively influencing senior stakeholders and connecting cross-functional teams.
• Leading the continued evolution of the Fandango and Rotten Tomatoes brands while identifying opportunities for future growth and innovation.V

Qualifications

Qualifications:

• 5+ years leading brand marketing for consumer-facing brands, ecommerce, consumer technology, or similar.
• Experience with product marketing, entertainment or media brands, agency environments, brand transformation initiatives, and experiential marketing is highly desirable.
• Expertise leading integrated marketing campaigns from strategy through execution, measurement, and optimization.
• Exceptional stakeholder management with the ability to influence and align cross-functional partners and senior leaders.
• Strong understanding of the entertainment landscape, including streaming, theatrical, competitive dynamics, and evolving consumer behaviors.
• Outstanding executive communication and presentation skills, with the ability to synthesize complex ideas into compelling recommendations.
• Highly data-driven, using consumer insights and campaign performance to inform