Associate Brand Manager, The Glenlivet & Scotch Advocacy

Position Title: Associate Brand Manager, The Glenlivet & Scotch Advocacy
Location: New York, NY, US

Careers that unlock the magic of human connection 

Who we are 

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York is $86,900.00 to $119,500.00, range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

• A high-exposure and growth opportunity brand management role within one of Pernod Ricard’s most iconic portfolio’s. The Associate Brand Manager will play a vital role in leading key projects to help build brand equity and drive brand growth for The Glenlivet, the leading Single Malt Scotch Whisky brand in the US and other winning scotch brands.  
• This exciting role requires a broadly skilled marketer (ideally with a brand management background), with strong analytical and project management skills, an entrepreneurial spirit and a general manager mindset. The ideal candidate will bring consumer centricity and commercial acumen and be able to balance strategic thinking with key execution priorities, manage multiple projects and collaborate and influence stakeholders within local Market Company and Global Brand Company organizations
• Classic brand management responsibilities will include leading cross functional teams (including but not limited to PR, finance, media, eCom, content), developing and executing brand plans, supporting strategic planning, managing agencies and owning business analysis and budget management.
• This role offers the opportunity to be autonomous while still being part of a large, cross-functional, and highly collaborative team. The position will report to the Senior Brand Manager.

Major Responsibilities / Accountabilities

• Strategic & Marketing Planning: helping to develop and lead the delivery of the annual operating plan which includes the execution of breakthrough consumer programs (which will include pre-pop, at-pop, and trade facing programs). Evaluate creative ideas and thinking with a critical eye and understanding of the brand equity, vision, and strategic priorities.
• Customer Marketing Program Development – Must be able to support the creation and execution of retailer programs in partnership with the channel marketing team focused on the on and off premise channels understanding pre, during, post shop shopper behaviors and dynamics.
• Collaboration & Integration: Help to lead cross functional and agency teams (which includes but is not limited to the global brand owners, agencies, field marketing, finance, sales, consumer insights, and other business departments) fostering and building strong cross functional team relationships.
• Analysis and Reporting: Lead the analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with divisional sales/marketing teams as necessary.
• Analyze and report key marketing metrics with a view to strengthening marketing plan / activities for the future. Help plan and manage marketing A&P budget.
• Internal & External Brand Champion: Leverage excellent presentation and story-telling skills, passion and energy to be the primary advocate for the brand internally (e.g. management presentations, sales force meetings etc.) and externally (e.g. in front of key customers, PR events etc.).

Required Experience/Competencies

• Minimum: 2+ years of marketing experience, ideally in brand management
• Preferred: Experience in CPG, BevAlc or lifestyle categorie
• Strong knowledge of marketing principles, with ability to turn insights into marketing actions
• Experience building and executing 360 marketing programs (ie. media, digital, PR/influencer, BTL)
• Excellent project management skills, with ability to manage projects independently from start to finish