Director of Product Management, Buyer Frequency

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$239,000.00 - $311,000.00

What's the Role?
At Etsy, we’re building the future of human-powered commerce. We bring together people from around the world, helping bring joy to the everyday for our buyers while supporting millions of independent small businesses in the process. As a marketplace with over 100 million product listings from almost every country in the world, Etsy is the only place where buyers can truly find anything they are looking for!

The Growth group is focused on getting more buyers to experience the joy of shopping on Etsy more often. We work across surfaces on Etsy to identify the highest impact opportunities for our buyers and sellers, partner closely with both the Marketing and the broader Product organization, and operate with an emphasis on rapid learning and iteration.

As the Director of Product on the Buyer Frequency initiative, you will lead efforts to inspire Etsy buyers to return and shop more often. You’ll manage a dynamic and evolving portfolio, partnering closely with Marketing and Product leaders, with a focus on:

• Expanding and evolving our Loyalty portfolio, including Etsy Insider (our paid Loyalty  program, currently in beta).

• Unlocking the full potential of our Favorites flywheel.

• Scaling our promotions, offers, and incentives platform.

• Deepening engagement by encouraging behaviors that build lifetime value.

This is a full-time position reporting to the VP of Product, Growth. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy.  

For this role, we are considering candidates based in the United States. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub or in the San Francisco Bay Area may be the first to be considered. For candidates within commutable distance, Etsy requires in-office attendance once or twice per week depending on your proximity to the office. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more details about our work modes and workplace safety policies here.

What does the day-to-day look like?

• Partner closely with Engineering, Product Design, Data Science, Research, and Marketing to develop, communicate, and gain alignment on a group-level product strategy that drives towards tangible business outcomes.

• Drive the product strategy for our Buyer Frequency initiative by setting a clear vision, defining meaningful goals, and identifying the biggest opportunities based on a deep understanding of Etsy’s user needs.

• Build and maintain long-term product roadmaps aligned with Etsy’s broader Product and Marketing strategies.

• Foster a culture of rapid experimentation, learning through testing, and customer-centered innovation.

• Define and clearly articulate guidelines, principles, expectations, goals, and success metrics for Product Managers and their teams.

• Champion risk-taking, learning, and innovation, while always protecting the buyer experience and the business.

• Recruit and grow an exceptional product team, focusing on individual development, inclusion, and career progression.

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Et