Business Segment - Market Planning Manager
U.S. BankAbout the role
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
Go to Market Strategy & Planning
• Develop and execute comprehensive MPBE strategies for new products, enhancements, and market expansions.
• Build segmentation, identify value propositions, channel strategies, launch roadmaps, and measurable KPIs.
• Consolidate internal and external market insights to inform strategy and ensure alignment with enterprise financial goals.
Cross Functional Leadership
• Lead coordinated planning and execution across Product, Marketing, PR, Dotcom, Compliance and Risk teams.
• Align MPBE priorities with key business partners to support broader portfolio and revenue objectives.
• Facilitate clear communication, accountability, and alignment across workstreams.
Launch Execution & Market Activation
• Ensure smooth rollout and customer transitions, managing risks and readiness dependencies.
• Hold teams accountable to launch commitments, proactively managing risks, dependencies, and changes that could impact launch timing, customer experience, or regulatory requirements.
• Partner with Change Management to oversee end to end launch execution, including banker/sales enablement, communications, operational readiness, and market activation plans.
• Drive demand generation and awareness through targeted marketing campaigns and channel enablement.
• Implement structured feedback loops to continuously refine post launch performance.
Banker Enablement
• Assess field needs and partner with Change Management to develop tools, training, and communication materials that enable bankers to confidently position and sell products.
• Build a long term enablement roadmap that enhances frontline preparedness, customer experience, and sales effectiveness.
• Partner closely with leadership to support activation in priority customer and market segments.
Performance Measurement & Optimization
• Define and monitor KPIs to evaluate the effectiveness of Market Planning initiatives.
• Leverage market insights, customer data, and performance analytics to optimize strategies and inform future planning.
- Master's degree, or equivalent work experience
- 10 or more years of experience in project management activities
- Two or more years of managerial experience
Preferred Skills/Experience
5+ years in Go‑to‑Market strategy, product marketing, market planning, segment strategy, or related function.
Proven experience leading cross‑functional initiatives in complex or matrixed environments (financial services preferred).
Strong strategic planning, problem solving, and synthesis skills.
Excellent communication, storytelling, and stakeholder‑influence capabilities.
Ability to analyze market and customer data to inform decisions and drive performance improvements.
Demonstrated ability to manage multiple priorities and deliver results in fast‑paced environments.
The role offers a hybrid/flexible schedule, which means there's an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits incl
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