Regional Marketing Specialist

Regional Marketing Specialist  

 

SUMMARY OF FUNCTIONS 

The Regional Marketing Specialist is responsible for executing localized marketing strategies that drive traffic, support leasing performance, and elevate the brand experience across a portfolio of communities.  

Blending creativity with strategy, this role ensures that every campaign, partnership, and activation connects with audiences in a way that builds trust, enhances reputation, and supports the overall growth of our communities. 

 

KEY RESPONSIBILITIES  

Execute Local Marketing Strategy 

• Implement marketing plans tailored to the market, audience, and leasing goals for priority and new development communities 

• Align all efforts with the overarching brand strategy and positioning. Adjust tactics based on performance, seasonality, and market trends 

• Identify and establish relationships with local businesses, influencers, and organizations to build strategic marketing and outreach plans  

• Plan and support resident events, campaigns, and community activations 

• Strengthen the brand’s presence as a connected and engaged community partner 

Drive Traffic & Leasing Performance 

• Monitor and provide recommendations for lead generation channels  

• Analyze key reports to evaluate lead volume, quality, and trends 

• Ensure marketing efforts are aligned with each community’s occupancy goals, pricing strategy, and unit availability 

• Recommend and execute strategies to increase qualified traffic and conversions 

Brand Consistency & Experience 

• Ensure all community marketing reflects the brand voice, tone, and visual identity of Hawthorne 
  
  
• Create and manage social media content, email campaigns, and on-site collateral 
  
  
• Regularly audit and refresh community marketing materials to keep them current and impactful. 

• Coordinate signage, digital campaigns, outreach efforts, and promotional materials 

Maintain Digital & Online Presence 

• Lead and execute social media strategies for active marketing campaigns, priority communities, and new development.   

• Partners with the Digital Marketing team to ensure accuracy and optimization across community websites, ILS listings, and Google Business profiles 

• Monitor and support online reputation management, including reviews and ORA performance 

• Partner with on-site teams to improve response quality and engagement 

Collaborate Cross-Functionally 

• Work closely with Community Managers, Regional Managers, and the Marketing Team 

• Provide guidance and support to on-site teams on marketing best practices and tools 

• Act as a liaison between field teams and corporate marketing 

QUALIFICATIONS 

• 2+ years' experience in marketing or related fields 

• Experience in multifamily, real estate, or hospitality strongly preferred. 

• Experience in marketing, branding, or content creation 

• Strong written and visual communication skills 

• Strong self-management skills 

• Oversees timelines and proactively advances projects to ensure on-time completion 

• Ability to manage multi