Director of Digital Media & Social

Location: Remote

Employment Type: Full-time exempt

About TransLash

TransLash tells trans stories to save trans lives. As a trusted source for journalists, thought-leaders, movement activists, researchers, and those wanting to know about trans people, we produce narratives about and for the trans community––accurately and reliably. At a time when disinformation about trans people is being used to undermine democracy and human rights, TransLash serves as a beacon of hope through the voices of our community that we share with the world. 

Job Summary

Working closely with the CEO and COO, as Director of Digital Media & Social you will develop and lead the implementation of effective social media plans to drive engagement, distribute TransLash’s content and enhance brand awareness in order to deepen organizational reach and impact.  You will manage employees and supervise a suite of pivotal contractors including influencers, world-class visual and web designers, illustrators, and multimedia graphics specialists. 

As Director of Digital Media you will help drive immersive, multi-media digital storytelling across platforms including web, SMS, mobile applications, digital and in-person events.  

In partnership with TransLash’s team leaders you will play a key role in how TransLash’s array of media offerings come to life and connect with TransLash’s audiences through social media and digital media with sophisticated and ADA-informed perspectives.  Moreover you will work with TransLash’s partners including traditional over-the-top, print, podcast, and film partners to support branded digital campaigns around the organization’s work.  

Roles and Responsibilities:

• Direct, develop and execute campaigns on digital and social media platforms to increase engagement, expand TransLash’s online community, enhance brand awareness, and strengthen cross-platform brand integrations, generate subscriptions and meet e-commerce goals. This includes working with agencies and talent to deliver the most impactful experiences;
• Day-to-day management of the digital and social media employees, contractors and content creators;
• Collaborate closely with the CEO, COO, and a wide range of internal and external stakeholders to develop and execute content plans and deliverables;
• Work closely with TransLash content teams including Podcast, Film, News & Narrative and the Zine to both ensure cohesive messaging and maximize the impact of social media efforts; as well as drive individual goals for each including the launch of new media products and initiatives;
• Foster and  execute strategic partnerships with other values-aligned social platforms;
• Formulate data benchmarks and manage monthly, quarterly, and annual digital and social reporting deliverables to support planning;
• Interpret and analyze all available data to make recommendations to content teams and Senior Management based on those insights.
• Branded campaigns; relevant to topics and goals, across platforms, integrating digital and social media platforms across TransLash
• Drive organizational goa