Director, Lifecycle Marketing - Acquisition

OVERVIEW OF THE COMPANY

Fox Corporation

Under the FOX banner, we produce and distribute content through some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

JOB DESCRIPTION

FOX launched a new subscription streaming service that brings FOX’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service. Our team is focused on delivering strategic marketing initiatives that drive awareness, acquisition, and sustained growth. We work closely across all FOX business units and internal teams within marketing, editorial, product and business intelligence to support this effort.  

ABOUT THE ROLE

FOX is seeking a strategic, data-driven, and highly collaborative Director, Lifecycle Marketing - Acquisition to lead customer acquisition strategy for FOX's flagship direct-to-consumer platform, FOX One.

This role owns the end-to-end acquisition lifecycle vision for FOX One—driving prospect engagement, subscriber acquisition, free trial conversion, activation, and early lifecycle engagement to maximize customer growth and long-term value. The Sr. Director will lead acquisition strategy across all owned CRM channels (email, push, in-app messaging, on-platform messaging, and emerging touchpoints), ensuring pre-purchase and early lifecycle communications are cohesive, personalized, and performance-driven.

The ideal candidate is an expert in subscription acquisition marketing, lifecycle orchestration, experimentation, and personalization at scale. They combine strong analytical rigor with creative instincts and understand how to translate content, product features, promotional offers, and customer insights into measurable subscriber growth.

This role partners closely with Product, Growth, Data, Merchandising, CRM Operations, and Analytics teams and plays a critical role in shaping FOX One's long-term customer acquisition strategy.

A SNAPSHOT OF YOUR RESPONSIBILITIES

• Own and evolve the comprehensive lifecycle acquisition strategy for FOX One, from prospect, winback, onboarding through subscriber activation.

• Define and own the acquisition/winback roadmap, prioritizing initiatives based on projected business impact and experimenting to drive more subscriber acquisition

• Develop advanced audience segmentation strategies based on behavioral signals, acquisition source, content affinity, engagement, and propensity to convert.

• Design personalized acquisition and activation journeys that guide prospects through subscription, onboarding, and early product adoption.

• Lead CRM campaigns supporting prospect nurture, free trial conversion, paid subscription acquisition, and subscriber winback.

• Partner with Product to optimize onboarding experiences and accelerate completion of key High Value Actions (HVAs) during the first 90 days.

• Own lifecycle communications supporting third-party partners, including bundles, standalone offerings and future partner initiatives.

• Manage transactional communications supporting acquisition, including purchase confirmations, account setup, welcome journeys, billing notifications, and subscription renewals.

• Lead A/B and multivariate testing initiatives to optimize audience targeting, messaging, timing, creative, offers, and conversion performance.

• Quantify incremental lift across acquisition, activation, and conversion by partnering with Analytics to establish measurement frameworks and attribution models.

• Partner cross-functionally with Product, Growth, Analytics, CRM Operations, and Business teams to launch new acquisition initiatives and scale lifecycle capabilities.

WHAT YOU WILL NEED

• Bachelor's Degree in Business, Marketing, or related field.

• 10+ years of experience in lifecycle marketing, CRM, acquisition strategy, or growth marketing within subscription, streaming, or direct-to-consumer environments.

• Proven track record of driving measurable improvements in subscriber acquisition, activation, conversion, and customer lifetime value.

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