VP, Strategic Accounts, Commerce Consulting

Job Description

Who We Are

Night Market is a full-service Commerce agency that builds brands, performance programs, and shopping experiences to enable businesses in accelerating Commerce sales growth. 

We opened our virtual doors in February of 2020, born in the midst of a transformation in Retail and eCommerce that has shaped and sharpened our capabilities and approach, and have been partnering with leading brands to fuel commerce ever since.

We were founded on the understanding that brands looking to succeed in today’s rapidly evolving commerce landscape need a new breed of “digitally native” partner that truly understands how to win in the new digital aisle. Created with this focus and as an integral part of Horizon Media, the largest independent media agency in the U.S., we break down the silos between media and shopping experiences to help optimize the full modern consumer path to purchase, from discovery through conversion.

At Night Market, we understand the value that different experiences, skills and perspectives can bring to both our team and our clients, so we strive for an environment where our employees feel welcomed, supported and empowered. Our simple recipe for team success is to hire talented people (thinkers, doers, dreamers, makers) challenge them and give them every opportunity to grow.

Job Summary

The VP, Strategic Accounts, Commerce Consulting reports into the SVP, Commerce Experience, and is responsible for the successful business oversight of select key accounts, which represent an AOR relationship or sizable book of business for Night Market, and may include multiple services spanning both the Commerce Experience and Media departments. They will ensure that Night Market’s and Horizon Media’s clients' business, marketing and goals are being met through effective Commerce strategy, planning, execution and engagement management. This individual will employ a mix of analysis, best practices and innovation – working with and/or managing internal and external resources as needed. Areas of focus should include strategic accounts management, client consulting engagements, and new business aligned to those areas of expertise. You will work collaboratively with the VP, Commerce Consulting

You will enjoy this role if you are passionate about helping clients plan, build and sustain engaging digital

experiences leveraging the latest strategies, data solutions, and technologies to maximize marketing ROI navigating the latest privacy regulations to safeguard customer data. You will advise and guide business stakeholders to define the future of their digital marketing capabilities – bridging the gap between the

business and technology to transform the organization and build engaging and highly personalized experiences for customers.

A significant component of this role will involve developing as well as delivering new Commerce capabilities, through market gap analysis, client-specific analytics, and account driven innovation to help improve client outcomes and grow Night Market’s business.

This role will also lead and support efforts to win new business with both existing and new clients, contributing Commerce strategic thinking, client and category research and insights, opportunity identification, proposed solutions, proposal content and participating in client meetings or pitch presentation as a subject matter expert within the team.

What You’ll Do

70% Key Account Oversight

• Responsible for overall success, retention, and revenue growth of key AOR accounts for Night Market
• Oversee day-to-day operations of the team assigned to those key accounts, to ensure consistent and high-quality client deliverables
• Lead the team in translating client goals into strategic commerce solutions (experience, media, mar-tech, data, analytics) that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation, heavily focusing on performance-based media & analytics driven approach to client success
• Lead the team’s understanding of client’s business and uncovering of motivations/needs; proactively learning about the business from a holistic perspective (e.g. quarterly earnings reports, overarching business trends)
• Establish clear business objectives, cross-functional ways of working, and consultative deliverables to gain client, internal NM, and HMI alignment
• Lead supporting commerce consulting teams in development of roadmaps for strategic engagement with the client, across service lines
• Help guide the recommendations of others, whether direct reports or supporting account resources
• Collaborate with analytics to measure the impact of delivered solutions over time and to identify opportunities f