Luxury Commercial Sales Manager

Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world’s top 100 spirit brands. Its portfolio also includes Crown Royal, J&B, Buchanan’s and Windsor Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. 

More about Diageo is available at its web site: https://www.diageo.com/ 

ROLE DIMENSIONS 

This role is a key leadership role, reporting to the Head of Luxury On-trade and responsible for growing the P&L of the most premium outlets in the GB on trade. It leads a team based in London, comprised of Key Account Managers, Activation Executives and Customer & Culture Marketing Managers. You will lead a hard-working and motivated team who build strong customer relationships and grow our brands across your region. 

In this role you will be the personification of Diageo’s ambition: to become the world's best-performing, most-trusted consumer goods company and build category-leading partnerships with industry-leading outlets. We are looking for someone with a sophisticated sense of style, who can present themselves and our products to reflect the luxury brand's image and values. 

The Luxury On trade team plays a crucial role in transforming Diageo’s presence in the top 10% of on trade accounts, connecting our brands with luxury consumers in these outlets. The CSMs will take on a leadership role in a transformational journey as Diageo step changes its luxury ambition. 

TOP ACCOUNTABILITIES 

• Responsible for driving the internal P&L delivery and external market share growth of the Diageo Luxury portfolio in the region. Lead the team to executional success by providing the strategic direction for region, using market knowledge and outlet data to build plans to win share and deliver exponential on-trade P&L growth . 

• Partner with the Diageo Luxury Marketing team to put our brands in the heart of culture by leading activation in outlets, driving talkability and availability. 

• Build and hold senior level relationships with the owners / managers of the key retail groups in your account file