Assistant Strategic Communications Program Manager

Job Description

The Assistant Strategic Communications Program Manager supports enterprise manufacturing communications initiatives by driving program readiness, adoption, and execution across U.S. manufacturing plants. This role serves as a central connector between Communications, HR, IT, and manufacturing stakeholders, ensuring initiatives are well-coordinated, operationally sound, and embedded into plant routines and culture. 

Operating with a high degree of independence and judgment, this role acts as a strategic extension of the program lead — translating direction into action, anticipating needs, managing complexity, and delivering high-quality outcomes across multiple, concurrent workstreams. This includes leading execution for the rollout and adoption of WorkJam, GM’s digital platform for manufacturing employee communications and engagement, while also flexing to support additional strategic communications programs as priorities evolve. 

Key Responsibilities 

• Drive plant-level readiness and adoption efforts for manufacturing communications initiatives, including WorkJam, by aligning people, process, and technology 

• Lead readiness planning across sites, maintaining launch health indicators (e.g., red/yellow/green status), tracking dependencies, and proactively identifying risks 

• Translate program strategy into actionable change management and adoption plans that resonate with frontline employees, plant leadership, and functional partners 

• Partner closely with HR and IT to support workforce alignment, onboarding readiness, training coordination, and sustained adoption through communication and reinforcement 

• Establish and maintain feedback loops to surface plant-level insights, identify issues, and inform continuous improvement 

• Develop and maintain scalable toolkits, templates, and communication frameworks to enable consistent rollout and execution across locations 

• Manage program operations, including meeting cadence, agendas, documentation, decision logs, reporting, and stakeholder alignment 

• Coordinate cross-functional teams and vendors to ensure timely delivery of launch materials and program milestones 

• Serve as a resource to colleagues by sharing best practices, templates, and guidance across manufacturing communications initiatives 

• Contribute to additional strategic communications programs and workstreams as priorities evolve 

Skills & Capabilities 

• Strong foundation in change management, communications, program management, and/or digital enablement 

• Demonstrated experience working across functions and navigating complex, matrixed organizations 

• Highly organized and analytical, with excellent written, verbal, and relationship-building skills 

• Proven ability to work independently with minimal direction, exercise sound judgment, and anticipate next steps 

• Comfortable balancing strategic thinking with hands-on execution in a fast-paced environment 

• Curious, proactive, and adaptable, with a strong sense of ownership and accountability