Senior Lifecycle Marketing Manager

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

We are looking for a strategic and execution-oriented Senior Lifecycle Marketing Manager to drive incremental revenue growth and customer retention across our key business segments. In this role, you will be the architect of the journey for our managed accounts, designing omnichannel programs that guide users between self-service efficiency and high-touch sales engagement.

 

You won't just send newsletters; you will lead the charge in Agentic AI marketing, deploying intelligent, autonomous email workflows triggered by product usage, renewals, and winback signals. By leveraging predictive models and a sophisticated experimentation mindset, you will bridge the gap between Marketing and Sales, ensuring every customer receives the right message at the right time to drive expansion.

 

This position is an individual contributor role reporting to the Director, Lifecycle Marketing.

 

Responsibilitiy

• Own the strategy and execution of expansion programs across email and in product for existing customers, focusing on maximizing lifetime value and driving net new contract growth

• Deploy "Agentic" AI email workflows (triggered by real-time usage data, mid-term milestones, and renewal windows) that autonomously move customers through the sales funnel

• Use email as the engine for routing high-propensity leads to the Sales team

• Define the email touchpoints that qualify leads and collaborate on incentive experiments to boost conversion

• Partner with Data Science to operationalize propensity models, using them to intelligently route customers to either automated self-service paths or Sales-assisted interactions

• Drive the adoption of existing self-service tools (automated renewals, license management) and lead the go-to-market strategy for new product feature launches

• Protect gross retention rates by building proactive "save" journeys for both administrators and end-users to ensure long-term account health

• Act as the connective tissue between segment-specific marketing and the broader growth squads to ensure a unified customer experience

• Lead a rigorous email testing roadmap—including A/B testing copy, design, timing, and holdout groups—to prove incremental revenue impact

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

 

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years of experience in lifecycle marketing, with a heavy emphasis on email marketing at a fast-growth B2B SaaS company

• Experience with enterprise-grade Marketing Automation Platforms (MAP) to build multi-stage, branching logic journeys

 

Preferred

• Experience with marketing personalization and experimentation, with the ability to learn new technologies, products, or systems quickly

• Experience working in a Product-Led Growth model and an understanding of B2B SaaS

• Ability to think strategically about how AI can transform marketing processes—driving programs from inception to execution to analysis with an AI-first mindset

• Passion for staying ahead of AI trends and a track record of piloting new technologies to drive competitive advantage

• Comfort working with data using SQL to pull, analyze, and interpret marketing and product performance insights

• Experience using generative AI and predictive analytics to automate copy generation and personalize email content at scale

• Proven track record of partnering with Sales and