Senior Associate, Project Manager Bank Incentive Marketing| Retail Bank

Senior Associate, Project Manager Bank Incentive Marketing| Retail Bank

Capital One, a Fortune 500 company and one of the nation’s top 10 banks, offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients. We nurture a work environment where people with a variety of thoughts, ideas and backgrounds, guided by our shared Values, come together to make Capital One a great company – and a great place to work.

Capital One’s Retail Bank has grown by leaps and bounds in the last couple of years. The Bank has risen up the league tables in deposits and checking relationships, capitalizing on industry-leading products and a unique challenger brand with superior digital capabilities and distinctive cafes and branches. The Retail Bank Marketing team has been on a multi-year journey of transformation into a digital-first, intelligent marketing function to unleash the business’s growth potential. 

About the Team

Our Incentive Marketing Strategy team is a newly formed group within Retail Bank Marketing focused on driving innovation and excellence in incentive marketing (promotional offers to drive customer acquisition and engagement such as cash bonuses). We work across product, marketing and analytics teams to ensure our incentive calendar and strategies align with business objectives, meet customer needs and accelerate growth. This team will be the glue that brings together many teams to deliver on an integrated vision, which makes cross-functional collaboration, strategic thinking and project execution critical to success. 

About the Role

We are looking for a Project Manager to oversee and manage our bank incentives program across product and marketing teams. This role is essential to ensuring incentives are launched and executed effectively, while maintaining the right level of visibility into interdependencies, key milestones and program performance. 

This Senior Associate Project Manager will be responsible for building cross-functional project plans, managing collaboration forums and ensuring clear communication across stakeholders. They will track program progress, facilitate problem-solving discussions and drive execution against the annual incentive calendar. This role will oversee the project management of strategic initiatives, in addition to incentive marketing technology capability enablement and development. 

Key Responsibilities 

• Incentive Program Oversight & Optimization: 

  • Create a program structure and visibility such that leadership and stakeholders can clearly track our goals, progress against key milestones and program performance

  • Manage the joint incentive product and marketing calendar, tracking strategic and incentive marketing technology product development deliverables, cross-incentive risks and dependencies 

  • Continuously assess program effectiveness, identify areas for process improvements and recommend optimizations

• Project Execution & Management: 

  • Develop and maintain cross-functional project plans to align product, marketing and analytic teams on incentive initiatives 

  • Track deliverables, timeline risks and dependencies to ensure alignment with strategic objectives

• Routine Management & Collaboration:

  • Lead and facilitate key routines, including stand-ups, planning sessions, retrospectives, and cross-functional working sessions

  • Partner closely with marketing, product, analytics and operations teams to drive alignment and accountability

  • Ensure stakeholders have clear roles, responsibilities and timelines for deliverables & follow up to ensure tasks are completed on time

Our Ideal Candidate has:

• Strong understanding of marketing campaign and product execution, including timelines, dependencies and cross-team collaboration

• Experience facilitating routines such as stand-ups, planning meetings, retrospectives in an agile environment 

• Exceptional organizational, problem solving and communication skills, with the ability to influence without direct authority 

Basic Qualifications

• Bachelors degree or Military experience 

• At least 3 years of experience in Program Management,