Category & Retail Insights Analyst

Company & Culture: 

At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.

 

Requirements:

• 4-6+ years in category management, retail analytics, syndicated data analysis, consumer/shopper insights, or CPG commercial analytics.
• Bachelor’s Degree (or equivalent experience) in Business, Marketing, Economics, Statistics, Data Analytics, or a related field.

Job Description:

The Senior Analyst, Category & Retail Insights turns retailer, category, shopper, and competitive data into decision-ready insights that improve GTLF performance. This role supports priority retailers and channels by building retailer-ready stories for JBPs/QBRs, resets, assortment decisions, and promotional strategy. The Senior Analyst partners with Sales, Trade Planning, Marketing, FP&A, and Supply Chain to ensure insights translate into actions tied to commercial levers (distribution, trade, price/pack, innovation) and are measured through closed-loop learning.

Job Responsibilities:

Retailer & Category Insights (Core)

• Own category and retailer performance reporting for priority customers/channels; identify drivers, risks, and opportunities.
• Build retailer-ready stories for customer conversations (category leadership, shopper insights, competitive context, whitespace).
• Develop recommendations for distribution opportunities (voids, ACV expansion, assortment optimization) and support reset planning.

Commercial Decision Support

• Partner with Director of Retailer and Consumer Insights and other team members to assess business performance gaps within your assigned brands.
• Create decision memos and “what to do next” recommendations for commercial leaders; clarify assumptions, risks, and confidence ranges.
• Partner with FP&A, Trade Planning, Demand Forecasting, and Account Executives to align insights with financial outcomes and measurement methods.

Competitive & Market Intelligence

• Monitor competitive moves, innovation activity, pricing/pack shifts, and consumption trends; surface early signals and implications. Recommend competitive response.
• Maintain and improve competitor and category trackers; escalate “material change” alerts with recommended responses.

Analytics Production & Data Quality

• Use syndicated data (e.g., SPINS, NielsenIQ/), POS, shipments, and internal data to produce accurate, repeatable analysis.
• Build scalable templates and automation-ready reporting; reduce manual work and improve speed-to-insight.
• Follow established QA and data governance standards; ensure outputs are customer- and executive-ready before release.

Closed-Loop Learning

• Produce post-event readouts for key promos, launches, resets, and initiatives; capture learnings and update playbooks.
• Maintain a library of “known plays” by retailer/channel and share insights with the broader commercial team.

 

Knowledge, Skills & Abilities:

 

Key Role Competencies

• Strong business judgment and hypothesis-led problem solving; able to move from analysis to recommendations.
• Executive- and retailer-ready communication; clear storytelling with tight visuals and crisp takeaways.
• High attention to detail and data rigor; comfortable defending assumptions and definitions.
• Ownership mindset; dependable delivery under deadlines with strong prioritization.

 

Functional/Technical Skills

• Advanced Excel and PowerPoint; ability to create clear retailer-ready stories.
• Power BI proficiency preferred;