Sr. Product Director

The Body Art Alliance (BAA) is at the forefront of innovation, creating the tools and products to better serve our artist. From the first truly wireless tattoo machine, to the groundbreaking novel tattoo parlor on a cruise ship, BAA has cultivated the industry and been the “first of many.” We are dreamers, artists, creatives, innovators and pioneers, driven to propel the body art community across the world.

We’re here to elevate, empower and take our industry to the next level. Our family of brands will continue to be led by their day one founders and continue to create and oversee our innovative product lines. While we are better united, our brands will always have that special touch that makes them unique. Our new partnership will allow us to create, design and manufacture products, create best-in-class educational content that transcends, and have a direct social impact in the communities we serve.

The Body Art Alliance welcomes you home! Discover all that we offer and join our winning team.

About the Role:

BAA is seeking an experienced, strategic, and visionary Sr. Director of Product to lead the product portfolio across all BAA brands. This role is accountable for driving product innovation, revenue growth, and margin health across the tattoo, permanent makeup (PMU), and body jewelry markets. The Sr. Director will develop and execute a high-impact product roadmap aligned with year-over-year revenue and margin improvement goals and will collaborate across the business to ensure successful product execution.

This position requires a leader who brings not only operational excellence but also strategic insight—able to assess the current landscape, identify opportunities for improvement, and drive transformational change that delivers tangible business outcomes.

Responsibilities:

1. Team Leadership & Process Optimization

• Lead, mentor, and inspire a small team of category and project managers, cultivating a culture of accountability, collaboration, and continuous improvement.
• Partner with engineering and external manufacturers to ensure successful execution of the product roadmap into the market.
• Oversee and guide New Product Introduction (NPI) from concept through launch, ensuring on-time, on-budget delivery aligned with business goals.
• Establish and refine Product team processes that enhance efficiency, support prioritization of company objectives, and track accountability to deliverables.
• Strategically manage the vendor base to maximize innovation, ensure quality control, and enhance financial and inventory turn metrics.

2. Strategic Category Management & Lifecycle Ownership

• Lead category management with a focus on achieving revenue and margin growth, ensuring product strategy aligns with company objectives.
• Analyze market trends, emerging customer needs, and the competitive landscape to guide strategic decisions and identify white-space opportunities.
• Drive new product development by synthesizing data, artist feedback, and sales insights into actionable initiatives.
• Conduct seasonal SKU reviews to optimize product mix, manage obsolescence, and support profitability.
• Own annual line planning to ensure product categories are positioned to drive top-line growth and brand distinction.
• Provide data-driven pricing recommendations that balance market competitiveness with margin preservation.