Product Manager II

About TripleLift

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.

As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

About the Role

You are an experienced and driven product manager. You will be responsible for executing the product strategy and leading key initiatives for TripleLift's Curation Platform. This pivotal role requires someone who can navigate a complex, two-sided business model - operating as both a neutral platform for external curators and TripleLift's deals business - while ensuring the product roadmap delivers on both short-term revenue goals and long-term strategic positioning.

Responsibilities

• Lead Curation Platform Execution: Execute on a multi-year product roadmap, focusing on delivering key features for a self-serve UI and external APIs.
• Drive Cross-Functional Go-to-Market Exercises: Collaborate on a phased commercialization plan for both the Curation Platform and the TripleLift deals business, collaborating closely with sales, business development, and product marketing teams.
• Identify New Feature and Market Opportunities and Build Alignment: Continuously analyze the market and competitive landscape to identify new features and market opportunities that support TripleLift's strategic goals.
• Drive Collaboration and Cross-functional Execution: Lead stakeholder management and collaboration with the core cross-functional team (Product Support, Engineering, Revenue, and Product Marketing) to build alignment and drive support for new initiatives.
• Define and Drive Alignment for Key Product and Business Success Metrics: Define and socialize the product and business success metrics for key features, which will be fundamental to measuring success.
• Ensure Curation Platform Development is Aligned with Holistic Strategy: Act as the strategic steward of the curation product, ensuring all development leverages the company's existing publisher relationships, unique ad formats, and data technology to improve campaign performance and build preference for TripleLift as a foundational platform in the programmatic ecosystem.

Requirements

• Programmatic Advertising Expertise: Solid understanding of the programmatic advertising ecosystem, including the roles of Supply-Side Platforms (SSPs), Demand-Side Platforms (DSPs), and familiarity with curation concepts is a plus.
• Data & AI/ML Fluency: Experience productizing data-driven solutions with working knowledge of AI/ML applications for performance optimization. Familiarity with concepts like first-party data matching, audience creation, and signal-based optimizations is required.
• Enterprise Go-to-Market: A track record of collaborating with sales and business development teams on enterprise product launches.
• 4+ years of product management experience required
• 2+ years in ad tech and deep understanding of the ad tech ecosystem and its players
• Specialization in deals, curation, or data a huge plus

2+ years delivering customer-facing software products from concept through launch and iteration

• Big picture vision and ability to enlist and excite others, aligning them behind your ideas
• Initiative and hustle; you get things done where others would have given up
• Unyielding insistence on backing up your every idea with data and evidence
• Exemplary communication and presentation skills to align stakeholders, influence positive outcomes and deliver results
• Ruthlessness in prioritization and cutting scope
• Critical eye combined with a can-do, problem solving attitude