Senior Associate, UX Content Strategist, AI & Consumer Experiences

 

Location Designation: Hybrid - 3 days per week 

 

 

Senior Associate, UX Content Strategist, AI & Consumer Experiences

 

 

New York Life is evolving its consumer digital ecosystem to better serve prospects and clients across awareness, education, and decision-making journeys. NYL.com serves as a primary entry point, but consumer engagement increasingly spans multiple digital touchpoints and is shaped by AI-driven search and discovery behaviors.

We’re seeking a Content Strategist, AI & Consumer Experiences to drive content strategy across NYL.com and broader consumer digital journeys. This is a strategic role focused on building structured, scalable content that reinforces trust & expertise, and supports discoverability and cohesive consumer experiences in a changing AI landscape.

You’ll partner closely with Content Strategy Lead, Design, Marketing, Product, Research, Analytics, SEO, and Compliance to ensure consumer content is aligned, performance-driven, and future-ready.

 

 

Key Responsibilities:

Consumer Experience Content Strategy

• Define and evolve content strategy across NYL.com and other consumer and client-facing digital journeys and ensure cohesion across experiences.
• Map and structure content across awareness, consideration, and conversion stages to reduce friction and improve clarity.
• Establish strategic frameworks for core product/solution pages, FAQ libraries, and campaign landing experiences.
• Establish content patterns and page-level frameworks that support intuitive navigation and decision-making.
• Ensure messaging and interaction logic remain consistent across consumer digital touchpoints.

 

AI & Search-Driven Discoverability

• Execute AI-driven discoverability strategy and translate it across NYL.com & consumer experiences, including adapting to generative search and AI Overviews.
• Shape structured content and schema approaches that improve how consumer content is organized, surfaced, and interpreted in search and AI-driven environments.
• Partner with Analytics to evolve performance models beyond traditional keyword metrics.
• Future-proof consumer content for emerging search behaviors and AI-mediated discovery.

 

Structured Content & Governance

• Develop scalable content models that support reuse, modularity, and clarity across digital consumer experiences.
• Align consumer content structures with enterprise taxonomy and structured content standards.
• Identify and reduce duplication or fragmentation across pages and journeys.
• Lead content modernization efforts to improve clarity, consistency, and performance.

 

Cross-Functional Collaboration

• Partner with Content and Design colleagues to ensure content supports intuitive page layouts and interaction flows.
• Collaborate closely with Product and Marketing to align brand and experience-level messaging and priorities
• Work with Authoring & Enablement to implement structured and reusable content systems and publishing workflows
• Participate in Compliance and Legal reviews to ensure consumer-facing content meets regulatory standards.

 

 

What Success Looks Like

• Consumer content demonstrates measurable improvements in visibility, engagement, and conversion and is discoverable across traditional search and AI-driven search.
• Digital experiences reinforce trust and transparency at key decision points.
• Content journeys consistently communicate New York Life’s full breadth of solutions, beyond just life insurance.
• Content architecture supports deeper understanding of financial planning topics and product options.
• Digital consumer experiences reinforce credibility, transparency, and long-term trust.

 

 

Qualifications

Experience

• Minimum 3+ years of experience in content strategy, digital product content, UX writing, or structured content architecture.
• Experie