Marketing Specialist – Aerospace and Energy (PQT) Content

Overview

This role supports Element’s Aerospace & Energy business units in developing, executing, and optimizing marketing initiatives that drive awareness, engagement, and lead generation for our product qualification testing services. The Marketing Specialist serves as a dedicated content creator and copywriter, crafting high-impact assets across paid, digital, and event channels that communicate Element's expertise and the value customers derive from partnering with us.

Working closely with internal subject matter experts and cross-functional teams, this role is responsible for producing campaign content, templates, and creative materials that enable sales and marketing programs to scale efficiently and align with business growth goals.

 

 

Responsibilities

Campaign & Content Development• Develop high-quality, technically accurate, and customer-focused content across key channels to promote Element’s product qualification and materials testing capabilities for Aerospace and Energy sectors.• Create and manage campaign deliverables, including ABM PPC templates, webpage templates and builds, paid search and paid social templates, sell sheets, brochures, and various collateral assets. Acting as a liaison to external freelancers as needed.• Produce and maintain event graphics, web pages, and content supporting trade shows, webinars, and industry campaigns. • Draft and coordinate paid PR content and imagery for industry publications and media outlets.• Develop campaign content that aligns with Element’s brand, positioning, and tone—ensuring accuracy, clarity, and value-driven messaging.• Collaborate with technical experts to develop webinar promotional content and supporting assets that highlight Element’s testing expertise and industry leadership.-

 

Strategic Marketing Execution• Build and deliver digital and traditional campaigns to promote a range of testing services—EMI/EMC, environmental simulation, dynamics, materials testing, and system-level qualification.• Manage and optimize lead generation content, contributing to a variety of PPC, paid social, and targeted ABM efforts.• Utilize CMS/CRM tools (Sitecore, Optimizely, Microsoft Dynamics 365) to manage content deployment, landing pages, and campaign tracking.• Alter and revise campaign content to meet campaign goals, best practices, and a philosophy of continuous improvement.• Ensure all content and collateral align with Element’s brand guidelines, editorial standards, and tone.

 

Collaboration & Project Management• Coordinate with internal stakeholders, agencies, and vendors to deliver creative assets on time and within scope.• Engage in content planning and creative review sessions to align marketing calendars with business priorities.• Maintain up-to-date knowledge of aerospace and energy market trends, evolving test standards, and industry marketing best practices.

Skills / Qualifications

Education and Experience• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).• Proven experience developing B2B content and campaigns for technical, regulated, or engineering-driven industries.• Strong copywriting skills with the ability to translate complex technical concepts into compelling marketing content.• Familiarity with ABM, PPC, SEO/SEM, paid social, and multi-channel campaign strategy.• Experience with CMS/CRM systems and marketing automation tools.• Working knowledge of Adobe Creative Suite for basic layout and creative execution preferred.

 

Key Behaviors• Demonstrates proactive problem-solving, creative thinking, and ownership of deliverables.• Balances attention to detail with the ability to meet tight deadlines and shift priorities.• Collaborative, team-oriented, and able to communicate effectively with both technical and non-technical audiences. Actively seeks best practices and successful processes and shares them for the improvement of the collective team.• Strong project management skills and a data-driven mindset.• Customer-centric with a commitment to continuous learning and innovation in marketing methods and technologies.

Company Overview

Element is one of the fastest growing testing, inspection and certification businesses in the world. Globally we have more than 9,000 brilliant minds operating from 270 sites across 30 countries. Together we share an ambitious purpose to ‘Make tomorrow safer than today’.

 

When failure in use is not an option, we help customers make certain that their products, materials, processes and services are safe, compliant and fit for purpose. From early R&D, through complex regulatory approvals and into production, our global laboratory network of scientists, engineers, and technologists support customers to achieve assurance over p