Part-Time Social Media Manager

American University is a student-centered research institution located in Washington, DC, with highly-ranked schools and colleges, internationally-renowned faculty, and a reputation for creating meaningful change in the world. Learn more about American University

Department:

School of Communication

Time Type:

Part time

Job Type:

Casual

FLSA Status:

Non-Exempt

Work Modality:

Union:

Excluded

Job Description:

Summary:

The Social Media Manager is a member of the American University School of Communication’s (SOC's) Communication and Marketing team. This team is responsible for the promotion of the school to external and internal audiences with the purpose of raising awareness and interest in the school, its students, faculty, degree programs, and school-wide initiatives. The Social Media Manager provides professional writing, editing, design and technical expertise needed to maintain a dynamic SOC social media presence and other online collaterals to help SOC build its reputation and achieve its strategic and financial goals. 

Essential Functions:

1.) Content Creation

• Create engaging and original content for various social media platforms, including text posts, images, graphics, and 30-60 second reels. Oversee student worker content creation and submission.

 

2.) Content Submission Coordination

• Manage workflow of social media requests/submissions from SOC faculty, staff, and students.

 

3.) Social Media Strategy Development

• Executing and evolving an overall social media strategy based on SOC communication and marketing priorities, resources, and implement content strategies to improve engagement.  

 

4.) Social Media Campaign Planning

• Planning and creation of original social media campaigns to promote SOC’s key initiatives. 

 

Competencies:

• Serving Customers.

• Prioritizing and Organizing.

• Acquiring and Analyzing Information.

• Evaluating and Implementing Ideas.

• Developing Plans.

Position Type/Expected Hours of Work:

• Part-Time.

• Up to 20 scheduled hours per week.

Salary Range:

• $25.00 - $30.00 per hour.

Required Education and Experience:

• Bachelor's degree.

• 1 - 3 years of relevant experience.

Preferred Education and Experience:

• 3 - 5 years of relevant experience.

Other Duties:

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Benefits

AU offers a competitive benefits package including a 200% matching retirement plan, tuition benefits for full-time staff and their families, several leadership development certificates, and has been recognized by the American Heart Association as a fit-friendly worksite.