Senior Director, Software Engineering

In this role, you will define and execute the technical strategy that powers how millions of fans discover, evaluate, and choose from our catalog of over 5 million SKUs across more than a thousand websites — spanning marquee partner brands such as Fanatics, NFL Shop, MLB Shop, NBA Store, LIDS, Chelsea FC, and Fanatics International.

You will own the end-to-end Storefront pillar — from the Home Page, Top Navigation, and Branding, through Path-to-PDP discovery surfaces (Search, SRP, TLP, DLP, navigation, filtering), the Product Description Page (PDP), Direct-to-Item (DTI/Featured Product Pages), Made-to-Order (MTO/Digital Apparel customization), Pricing & Promo, and the Aspire Design System that unifies the experience across every brand we operate. This is a strategic leadership role for a leader who is deeply invested in the modern e-commerce frontend stack, thrives on data-driven decision-making, and has a proven track record of building, turning around, and scaling world-class, globally distributed engineering organizations. The Storefront pillar has tremendous strategic importance and provides significant opportunities to enhance the fan experience — we are looking for a leader who can raise the bar on technical execution, platform health, and conversion outcomes. 

Key Responsibilities 

• End-to-End Storefront Ownership: Own the full customer-facing storefront experience, including the Home Page, Top Nav & Branding, Path-to-PDP (Search, SRP, TLP, DLP, navigation, filtering, taxonomy), the Product Description Page (PDP), Direct-to-Item / Featured Product Pages, Made-to-Order (Digital Apparel/customization), Pricing & Promotional display, and the Aspire Design System. Drive the engineering execution for Search Relevancy, Merchandising, and Personalization engines that power these surfaces. 

• Technical Strategy & Platform Modernization: Define and lead the multi-year technical roadmap for the Storefront domain. Drive the modernization of our core storefront platform (Iris) toward a Micro-Frontend and Microservices ecosystem purpose-built for high-scale, global e-commerce traffic. Set the technical vision that balances velocity, quality, and long-term platform health. 

• AI/ML Integration: Champion the integration of modern Generative AI and Machine Learning capabilities (e.g., OpenAI, Google Vertex AI, Gemini, internal recommendation systems, vector databases) to power personalized discovery, intelligent search, conversational commerce, dynamic merchandising, conversion-optimized PDPs, and product recommendations across the storefront. 

• Performance, Quality & Site Reliability: Be accountable for the performance, quality, accessibility (WCAG/ADA), and user experience of the storefront across all platforms (Web, iOS, Android). Relentlessly optimize for speed and Core Web Vitals, and own peak readiness for marquee moments such as Super Bowl, NFL kickoff, March Madness, and major product drops. Own Storefront 24×7 on-call posture, incident response, and partner with SRE/SRO on platform resiliency. 

• Design System Leadership: Drive the adoption and evolution of the Aspire Design System across all brands and surfaces, ensuring a consistent, modern, and accessible experience while accelerating engineering velocity through shared, reusable components. 

• Data-Driven Development & Experimentation: Partner closely with Product, Design, and Data Science to leverage A/B testing frameworks (Spark/Lumen) and product analytics (Amplitude, GA4, internal tools) to define, measure, and optimize key business metrics (Conversion Rate, Search-to-Detail Rate, PDP Engagement, Add-to-Cart Rate, AOV, Core Web Vitals). Build an engineering culture of high-velocity, high-quality experimentation. 

• SEO & Multi-Brand Excellence: Ensure storefront pages (TLPs, DLPs, PDPs) are technically optimized for SEO, page speed, and structured data, while supporting multi-brand, multi-region (NA, UK, EU, FI), and multi-language requirements including GDPR-compliant consent and tracking. 

• Organizational Leadership: Build, mentor, grow, and empower a high-performing, globally distributed engineering organization spanning San Mateo, Boulder, Hyderabad, and nearshore contractors. Directly responsible for scaling the organization and growing leadership benches across all geographies. 

• Executive Influence: Operate as a key technical leader within the broader engineering organization, partnering with peer leaders across Cart-to-Care (Cart, Checkout,