Senior Manager, Influencer

Senior Manager, Influencer

Ready to turn influencer marketing into a performance powerhouse? Golin is seeking a dynamic Senior Manager to lead paid influencer strategies for one of the world's most iconic brands—Verizon.

This is your opportunity to be the driving force behind high-impact, data-driven influencer campaigns that don't just generate buzz — they move the needle on business results. You'll architect paid influencer activations across every platform, manage significant media budgets, and lead a talented team to deliver breakthrough work at the speed of culture.

As Senior Manager, Influencer for Verizon, you'll be the strategic operator who transforms ambitious brand goals into scroll-stopping content and measurable ROI. You'll thrive in a fast-paced environment where agility meets excellence, where every campaign ladders up to business objectives, and where your expertise in paid media makes you an indispensable partner to both client and agency teams.

This role is perfect for someone who lives and breathes the creator economy, geeks out over performance metrics, and gets energized by the challenge of executing flawlessly under tight timelines while managing multiple six-figure budgets simultaneously.

Key Responsibilities

Paid Influencer Strategy & Activation:

- Architect and execute high-performance paid influencer campaigns across Instagram, TikTok, YouTube, LinkedIn, and emerging platforms that drive awareness, consideration, and conversion for Verizon products and services
- Transform Verizon marketing objectives into creator-led paid media strategies that breakthrough in an oversaturated digital landscape
- Lead influencer media buying, negotiation, and contract management to maximize performance and budget efficiency
- Partner with the company’s Marketing and Communications teams to integrate paid influencer activations into broader paid, earned, owned and shared campaign strategies and tentpole moments

Campaign Execution & Project Management:

- Lead end-to-end paid influencer campaign execution from strategy through reporting, moving at the necessary speed
- Develop detailed project plans with clear milestones, deliverables, and accountability across fast-moving campaign timelines
- Coordinate seamlessly with creative, strategy, media, and account teams to ensure integrated execution and brand consistency
- Manage creator relationships throughout paid partnerships, ensuring deliverables meet brand standards and contractual obligations
- Implement quality control processes that maintain Verizon's brand integrity across all paid influencer content

Analytics, Measurement & Insights:

- Leverage influencer marketing platforms and analytics tools to monitor real-time performance and optimize campaigns in-flight
- Deliver comprehensive takeaways based on performance with actionable insights that demonstrate ROI and inform future strategy
- Translate complex performance data into clear, compelling narratives for client presentations and strategic recommendations
- Stay ahead of platform algorithm changes, emerging metrics, and industry best practices to continuously elevate measurement approaches

Team Leadership & Development:

- Lead and inspire a team of 3-4 influencer marketing professionals, providing clear direction, mentorship, and growth opportunities
- Foster a high-performance culture where speed, quality, and collaboration drive exceptional client work
- Delegate effectively while maintaining hands-on involvement in critical campaign moments and client interactions
- Develop team capabilities in paid media strategy, platform expertise, and data-driven optimization
- Model Golin's values of bravery, inclusivity, and obsessive collaboration in daily team interactions

Client Partnership & Strategic Counsel:

- Serve as the go-to paid influencer expert for Verizon, building trust through consistent delivery and proactive strategic thinking
- Present campaign strategies, performance results, and optimization recommendations to Verizon leadership with confidence and clarity
- Anticipate client needs and market shifts, bringing forward-thinking ideas that keep Verizon ahead of competitors
- Respond rapidly to client requests and market opportunities, maintaining exceptional responsiveness even in high-pressure situations
- Partner with Verizon teams to understand business priorities, product launches, and marketing calendars to ensure influencer strategies align with broader objectives

Budget Management & Performance Optimization:

- Own and manage substantial paid influencer budgets, ensuring optimal allocation across campaigns, platforms, and creator partnerships
-Oversee payment of influencers, leveraging payment system, releasing payment acco