Senior Manager, Human Insights - Nutrition Category/Brand Insights

Location(s):

United States of America

City/Cities:

Chicago

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

January 20, 2025

Shift:

Job Description Summary:

The Senior Manager, Human Insights - Nutrition Category/Brand Insights will play a key role on the Human Insights North America Operating Unit (NAOU), responsible for strategic consulting, marketing research and consumer and marketplace analytics. This will include implementation of the category learning plan agenda, and connecting and integrating research across the Marketing organization and global Human Insights Network.

This role will be responsible for conducting custom research & analytics in the areas of brand strategy, communication, innovation and new item launches and will interface with the Marketing organization and cross-functional teams (within the NAOU and globally) to ensure effective cross-pollination of knowledge across the newly networked organization, informing strategic initiatives using the power of data, analysis and insights. This role requires strong influencing and communication skills (written, verbal and visual), comfort working in a networked environment and ability to balance multiple priorities and stakeholders. The ideal candidate will have a background in both custom research techniques and syndicated marketing intelligence sources, but strength in one area with an aptitude for continuous learning will be considered.

What You’ll Do For Us:

• Execution of insights learning plan in coordination with the Category/brand Human Insights lead, global insights network and marketing partners, helping to identify knowledge gaps, insights driven opportunities and threats for the category and brands

• Partner with Marketing to enable brand equity building and consumer relationship building, recruitment and loyalty across portfolio/categories/brands

• Identify the need to conduct custom research or analytics in working with the Brand teams, while integrating insights with other internal or syndicated resources

• Manage suppliers and determine appropriate methodologies, initiating and reviewing fieldwork, determining analytic plans, generating final reports and presentations to commercialize knowledge in a compelling way

• Perform consumer trend analysis and other consumer analytics to deliver holistic answers to business questions, often utilizing support from Platform Services, Marketing Performance and Consumer Intelligence

• Develop insights to inform creative strategy (creative brief, early & late stage development, evaluation & testing), innovation pipeline (opportunity identification, concept development and assessment, product and packaging development, evaluation & testing), and new item launch (development of visual identify, marketing campaigns, national selling stories and measurement)

• Develop shopper understanding and purchase journey associated with brands and categories in partnership with Commercial Human Insights team

• Apply cross-portfolio disciplines and frameworks (e.g., Brand Edge, MDF, Consumer Segmentation, Drinking Moments & Occasions)

• Partner within NAOU and global insights network to share insights, best practices and learnings, capabilities development and apply best practices from other OUs

• Inform protocols related to creative campaign measurement, product concept testing for innovation

• Perform ad hoc research as needed (e.g., to support global campaigns, cross-functional efforts as required)

Qualifications & Requirements

Minimum: 

• Bachelor's Degree in social sciences or business-related fields

• 4+ years of experience in consumer insight, market research/analysis and/or shopper insights

• Strong knowledge of Market research techniques, holistic analysis and business question resolution

• Experience working directly with Marketing or Sales teams and executing and analyzing primary and secondary data related to brands/categories

• Comfortable with both large amounts of data, and qualitative insight, iterations with research and technology partners and able to design effective and efficient insight programs to address business questions

• Must be collaborative in nature, comfortable both contributing to and utilizing insights, strategies and activations around our network

Preferred: 

• 5+ years of experience in custom research working for or with a Consumer Packaged Goods manufacturer

• Master