Sr Media Associate

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 
The Sr. Media Associate plays an essential role in supporting Mattel’s Marketing & Communication plans across a category of brands. They will assist across US & Canada media planning and strategy. The ideal candidate will have a natural interest in media, analytics, reporting and data insights – with an eye for detail. They will collaborate with multiple internal groups across Mattel, as well as external agency partners. 

What Your Impact Will Be: 

Support US/Canada Media team in development, execution and monitoring of Media plans across a category of Mattel brands. Key areas include:

Media Strategy & Planning:

• Translate Global Strategy into actionable media plans across US & Canada. Review agency recommendations for partners and tactics and provide feedback to ensure alignment with Global Strategy
• Own Media Competitive Reporting relationships with partners like MediaRadar and Pathmatics
• Inform the broader organization on the competitive landscape through quarterly Competitive asset and reporting review

Execution & Reporting:

• Collaborate cross functionally between internal Mattel teams to ensure holistic execution of media plans
• Support oversight of agency’s trafficking process across multiple internal Mattel teams and external agencies
• Monitor and optimize plans to meet delivery goals across all partners & campaigns
• Analyze media performance data. Interpret & translate the data into actionable insights for internal Mattel teams
• Facilitate flawless execution across channels, through close alignment on pacing & delivery (in conjunction with the Manager/Associate Manager)

Other:

• Maintain Media vendor relationships and schedule partner meetings to support media team and expand industry knowledge
• Manage Mattel's advertising memberships (ANA, Ad Age), including day-to-day administration, partner communications, and sharing relevant resources with internal teams
• Coordinate weekly Flowchart reviews and identify opportunities to improve visibility into plan changes and workflow efficiency.
   

Qualifications

What We’re Looking For:

• Bachelor's Degree required
• 2+ years in a media role required. Must have passion for media, marketing, and data insights
• Proficiency in Microsoft suite, particularly Excel and Power point
• Excellent verbal and written communications
• Detail oriented and organized
• A team player who can prioritize and juggle multiple tasks, work in a fast-paced environment, and collaborate with multiple partner groups
• Previous billing experience helpful
• Previous experience with Media Competitive Reporting Tools a plus (ex: Vivvix/Numerator, Ad Intel, Kantar, etc.)
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wond