Associate Director, Media Strategy

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Organization Overview:

At Lilly, we serve an extraordinary purpose. We make a difference for people around the globe by discovering, developing and delivering medicines that help them live longer, healthier, more active lives. Not only do we deliver breakthrough medications, but you also can count on us to develop creative solutions to support communities through philanthropy and volunteerism

Position Overview:

Lilly has created a centralized Customer Experience Hub (CEH) by assembling a group of teams, across the organization, that are passionate about understanding and serving customers, and work together as Team Lilly to meet their evolving needs within a complex healthcare ecosystem.

In today’s constantly evolving world, consumers’ media consumption habits are shifting faster than ever before. As such, Lilly has reimagined the Media Center of Excellence, shifting to a centralized team, and focusing on best-in-class media strategy and stewardship to improve business impact. This team is charged with formalizing the build of valuable channel-specific marketing expertise, processes, innovation and knowledge-sharing. Lilly is staffing for an Associate Director, Media Strategy Lead to work in the hub, in partnership with our consumer marketing teams. This position reports to the Sr. Director of Consumer Media, US.

An ideal candidate is an ROI-motivated, omnichannel media expert, with end-to-end knowledge of strategy, execution, and measurement to best partner with cross functional teams at Lilly. They will need to deliver incredible business results through paid media investment to meet company plan goals.

Key Behaviors:

Performance Obsessed: In constant pursuit of delivering better – iterating on plan, conceptualizing, and delivering innovation, all while monitoring in-market execution to ensure maximum revenue delivery potential Standout Colleague – embodying the Team Lilly Spirit: Quickly build trust and rapport within the organization by partnering across cross-functional teams to coalesce media strategy with greater organizational business needs and priorities Pioneer of Problem Solving: Solutions-oriented while challenging the status quo, identifying and building solutions to enable better business outcomes Data Savvy: Resists data paralysis by working with key internal collaborators to prioritize and analyze data to find relevant insights and optimizations in a sea of data points

Responsibilities:

Media Planning & Development, Implementation & Measurement: In collaboration with the media agency, lead development of best-in-class consumer media strategies. Participate in annual brand planning process; including development of media objectives, channel strategy, channel mix and measurement plan, while challenging the status quo and constantly driving for greater plan performance. Ensure consistent application of media return on investments, historical performance and consumption insights across touchpoints and channels to improve revenue potential of plans.

Leadership and Influence: Lead and influence decision making cross-functionally, by developing data driven media strategies, which lead to positive customer experiences. Comfortable with discussion/presentation to leadership 2-3 levels up, including CMO’s and other C-suite.

Agency Management: Effectively manage large national media agency relationships. Establish expectations (two-way) for client – agency partnership. Form relationship with agency leads to accomplish customer focused strategy and tactics. Develop action plans as needed based on regular partnership evaluation.

Market Monitoring: Review competitive marketplace data, both via media spend by channel as well as competitive SOM, in collaboration with brand marketing and BU leads to make recommendations for brand implications/actions.

Financial Management: Track and manage budget for all channels including reconciliation. Provide roll-up to brand teams and make recommendations for trade-offs as needed.

Risk Manag